ux & hyperlocal services
TRANSCRIPT
UX & HyperlocalRicardo Brito // Service & UX Designer
@toastedric @futurice
Our toolbox
- Contextual - 10 meters- Here & Now
Hyperlocal
1m
Berlin
7,800 km
India
€
Global / Local Connectivity
Somewhere
Far Away
1
€ID BUY
Current IoT Setup
Reliability Privacy Control
Offline = No business
No data collected
Lack of control
Frustrating experience
Might be dangerous
Quit the service
BUSINESS CUSTOMER
UX CHALLENGES
Do I always need to be connected to the Cloud?
What happens to the service when there’s no internet?
Hong Kong Riots 2014
BLE Bluetooth Low Energy
- Saves battery life- Easy access- Creates UX Challenges
LOCAL
Local +
Cloud
CLOUD
LOCAL
Online Offline
Service
UX
Hyperlocal Services
Beacons Mesh…
Cloud
Seamless & Transparent Experience
Cloud Services
Reliable Infrastructure
Faster entry points
More Service Possibilities
Seamless Experience
Friction-Free Service
Trust in the Service
BUSINESS CUSTOMER
“What happened in Vegas, can stay in Vegas”
