ux in agile - how to heed the need
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3
Agenda
UX in Agile –How to heed the need
How is value created?How do people express their needs?UX so farUX in Agile
Value Creation
How do you create value?
Where do great ideas come from?
The result of a great idea
Focusing on the needs
Value Creation
How do you create value?
Missed mark – Airport VIP lounges
10
Agenda
UX in Agile –How to heed the need
How is value created?How do people express their needs?UX so farUX in Agile
Value Creation“If I’d asked my customers what they wanted, they would have said, ‘A faster horse!’”
Henry Ford
How do people express their needs?
Explicit needs
Visible needs
Latent needs
Gemba
Gemba, “the real place”
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Agenda
UX in Agile –How to heed the need
How is value created?How do people express their needs?UX so farUX in Agile
Gemba2nd World War Airforce
GembaWhat is Human factors/Ergonomics?
Ergonomics (or human factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design in order to optimize human well-being and overall system performance.
The International Ergonomics Association
1940s
What is Usability?
“The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use."
ISO 9241-11
1980s
GembaWhat is the User Experience?
User Experience (UX) is about how a person feels about using a system or device. The experience is subjective and dynamic.
Valuable
Credible
Useful
Desirable
AccessibleFindable
Usable
”The User Experience Honeycomb” by Peter Morville
1990s
Traditional UX
• What are we making?
Agile UX
• How do we make it?
Lean UX
• Are we making the right thing?
UX approaches
Agile UXAgile UX
• Update of Agile Software Methodology with UX design methods
• All about collaboration, unify developers and designers• Focus on light-weight methods• User stories as requirements, example:
~2010
As John the groom I want the cake served at my wedding to be tastySo that our guests will be impressed
2011
Eric Ries’s feedback loop2011
Lean UX
• Focus on validation, constant measurements• Build – measure – learn• Unites product development and business• User stories as hypotheses, example:
~2012
We assume thatAs John the groomI want the cake served at my wedding to be tastySo that our guests will be happy
We intend to prove this hypothesis byShowing that 7 out of 10 wedding guests will be happy when served a tasty cake
2013
Picture: www.crisp.se/konsulter/martin-christensen
Minimum Viable Product, “Cupcake approach”
…or maybe appearance does matter
Pictures: www.cakewrecks.com
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Agenda
UX in Agile –How to heed the need
How is value created?How do people express their needs?UX so farUX in Agile
Gemba
Do you have to choose?
ISO 9241-210 Human-centered design for interactive systems
Produce design solutions
Specify requirements
Evaluate if design fulfills requirements
Understand and specify the
system context
Pairing Product Owner with UX person
PO UX
Product Owner is an overloaded role
Business needs
Project success
Team collaboration
Strategic and hands-on UX are under-represented
Product Stewardship
Source: http://www.cooper.com/journal/2011/02/lean_ux_product_stewardship_an.html
PO UX
UX in Scrum
UX
Strategic with PO
User researchUX vision
Design principlesBusiness Impact Maps
Hands-on in team
SketchesWireframesPrototypesWorkshops
Usability tests
GembaSprint 0 –
Communicating the vision – Why?
Business Impact Maps tell stories
Source: Allen R. Braun, M.D, National Institute on Deafness and Other Communication Disorders
Reading Words
Reading Sentences
Reading Stories
Sprint demo –Feedback from the users is essential!
Final sprint –Have we satisfied the needs?
Have we created value?
Agile + Lean UX @ Nordstrom Innovation Lab
Video available at http://vimeo.com/51094771
