ux india 2016 talk

DESIGN AS SOCIAL CAPITAL@kshitiz , UX India, Hyderabad, 21st October 2016

@kshitiz CURRENTLYManaging Trustee @ Happy Horizons Trust Dean / Director @ L’école de design Nantes Atlantique (India Studio)Principal Designer @ Happy Horizons Consulting

PREVIOUSLYDirector, The Design VillageDesign Manager & Strategist, Kuliza TechnologiesUI Designer at Motorola, Infosys

STUDIED ATBDes, Communication Design, IIT Guwahati, 2005MS, Interaction Design, Indiana University, 2009

64 % of India’s population still live in the rural areas

52.1 % of people in rural India choose open defecation

39% of Indian children under the age of 5 show stunted growth

1.83 million children under 5 years of age, die each year in India.

India faces shortage of nearly 1.4 million trained teachers

50% Class 5 students can't read Class 2 books

Dropout rate at primary level is 4.3%At high school level is around 42%

47% of girls in India are married before their 18th birthday

Around 69% child marriage in Bihar!

We are a country filled with wicked problems!

How can Design really help ?

Finding solutions is tough!

As we move to a more connected world, full of gadgets and systems, today we designers question the very foundation of these new systems and solutions we are building, for its ability to solve a problem and a potential to create long lasting impact.

I want to change the world fallacy!

Not very financially rewarding

Short term vs Long term impact

Seek help from Social Capital

‘Social Capital’ is the network of relationships among people who live and work in a particular society, enabling the society to function properly.

The 3 pillarsReciprocityTrustCooperation

More challenges for designerHow may we create large scale impact through our solutions

Participatory SolutionsHow do we build design solutions that engage all stakeholders

Experience driven worldExperience leads to satisfaction leads to happy customers

All good designs lead to social capital

Deep rooted in enhancing User Behaviour

Social Capital is critical for Social Innovations

Our society were built on Social Capital

How can technology, design, business work together?

Leaders need to find ways to work with this Social Capital

Some pertinent challenges

Knowing the target audienceWho are you designing for ?

Understanding SocialThe biggest irony of the smartphone is that it has made us anti-social

Being human centric alwaysTechnology as an enabler

Keeping stakeholders happyTougher than you think!

Need vs wantPeople do not know what they want. How to identify what they need?

Going by crowd behaviourGetting influenced easily

Work at Happy Horizons TrustUsing the Social Capital to work on Education for development.

You cannot build a skyscraper on a weak foundation.

The problem spaceHow may we improve the quality of education in India

Creating local leadersTo help in building the social capital within the community

Storytelling to engageNothing excites a child and societies, more than stories

The society cannot progress without this

Women empowerment

Encourage students to speak up and ask question

Develop critical reasoning

Design & CreativityFocusing on skills enhancements

Crafts to enhance motor skillsHave fun while you learn!

New mediums for learningWhen you see movies as a part of school education!

Tehchnology when neededDigital Literacy, Career Guidance Services

System design thinkingInvolving stakeholders for a systemic change

Learnings along the way

Get into countless arguments for this one. Design is a process too.

Design is not cosmetic work

Building social capital is toughSocial Innovations require more energy and passion

High glamour solutions fail fast

Building trust takes time

Have a global perspective, local approach

Understand local lifeworlds

Social Capital is a long term investment

Sustainability is important

Collaboration is keyTeamwork is crucial to the success

Build inclusive solutionsEngage with different stakeholders over time

Be a reflective practitionerThink about the impact of your solutions from time to time

Spread happinessNothing is more satisfying!

If I got a $ for every smile we generated, I would be a millionaire!

Design in India. Design for India. Design by India.Design with India.

Don’t take Social Capital for granted!