ux lifecycle - from strategy to execution and beyond
DESCRIPTION
Introduction to UX design in the context of a product development timeline.TRANSCRIPT
User Experience LifecycleDiscovery | Create | Test | Build
From Strategy, Execution and Beyond
Marc NiolaUX Consultant
Brooklyn, NY
Objective- What is UX
- Why UX is important
- the UX process
- prodUct timeline
- staying competitive
Intro...
Three factors that influence user experience: sys-tem, user and the context of use.
ISO - Int’l Org for Standards
User experience is subjective in nature, because it is about an individual’s feelings and thoughts about the system. User experience is dynam-ic, because it changes over time as the circumstances change.
- Wikipedia
UX IS EvErYthINg that aFFECtS a USEr’S INtEraCtION wIth a prOdUCt
whEN wE taLk aBOUt UX dESIgN,
what arE wE taLkINg aBOUt?
Sitemaps
Card Sorting
TaxonomyWireframing
Usability Testing
Contextual Inquiry
FSD
Experience Maps
Prototypes
Task Flow
Personas
A/B Testing
Heuristic Evaluation
InformationArchitecture
Tools and Techniques used to define and design UX
why UX
ExpEDIA
http://goo.gl/mEmD8
UNITED AIRLINES
- Be goal-oriented
- Don’t be dogmatic; use your common sense
- Context is everything
- The answer to most questions is ‘it depends’
- It’s about the people
- Improvise, adapt and overcome
- Source: The UX Book
guiding principles
People do not know what they want. They barely know what they need, but they definitely do not know what they want. They’re conditioned by the limited imagination of what is possible...
Massimo Vignelli
UX is more than usability
Product DevelopmentTimeline
ConceptConcept LaunchLaunch
dISCOvErY
CrEatE BUILd
tESt
UX Lifecycle
User Experience LifecycleDiscovery | Create | Test | Build
From Strategy, Execution and Beyond
discoveryEmpathize + Define
StratEgY
Business objectives & User needs
Know what to build and know what not to build
Product DevelopmentTimeline
user interviews
personas
user research
taskanalysis
content audit
field studies
FSD
ConceptConcept LaunchLaunch
tESt BUILddISCOvErY CrEatE
User Experience LifecycleDiscovery | Create | Test | Build
From Strategy, Execution and Beyond
Ideate + Prototype Activities:
- Ia - Ixd- Conceptual Models- Information design- Nav. design- UI- visual design
Create
Product DevelopmentTimeline
wireframes
user journeys
typography
layout
mood
sitemaps
Experience Maps
prototypes
ConceptConcept LaunchLaunch
tESt BUILddISCOvErY CrEatE
card sorts
testEvaluate + Validate
User Experience LifecycleDiscovery | Create | Test | Build
From Strategy, Execution and Beyond
Activities:
- Usability testing- a/B testing- heuristic Evaluation- Eye-tracking- fMrI- Card Sorting- remote testing
Product DevelopmentTimeline
usability testing
A/B testing
tESt
heuristicevaluate
ConceptConcept LaunchLaunch
BUILddISCOvErY CrEatE
Activities:
- htML- CSS- JavaScript- rwd- twitter Bootstrap- Foundation- Modernizr- phonegap
BuildCode + Frameworks
User Experience LifecycleDiscovery | Create | Test | Build
From Strategy, Execution and Beyond
Product DevelopmentTimeline
HTML
CSSJavaScript
BUILd
ConceptConcept LaunchLaunch
dISCOvErY CrEatE tESt
Twitter Bootstrap
PhoneGap
Product DevelopmentTimeline
HTML
CSS
JavaScript
BUILd
ConceptConcept LaunchLaunch
dISCOvErY CrEatE tESt
usability testing
prototypes
heuristicevaluate
wireframes
user journeys
typography
layout
sitemaps
user interviews
personas
card sorts
taxonomies
FSD
backenddev
UX Lifecycle
Knowledge Funnel
The most successful businesses in the years to come will balance analytical mastery and intuitive originality in a dynamic interplay that is called ‘design thinking’ The Design of Business
By Roger Martin
Analytical - Exploit
Intuitive - Explore
Staying Competitive
take-away- Align business objectives with user needs
- Don’t build the roof before the foundation
- Define what to build and what not too - (prevent feature creep)
- Don’t be dogmatic (define don’t document)
- UX is more than usability
- Context is king, not content
- Be comfortable with change, change is the nature of technology
- Understand what problem you are trying solve
- Users can’t always express what they want
User Experience LifecycleDiscovery | Create | Test | Build
From Strategy, Execution and Beyond
Elements of User
ExperienceDesign for Business The UX Book
references
User Experience LifecycleDiscovery | Create | Test | Build
From Strategy, Execution and Beyond
Marc NiolaUX Consultant
Brooklyn, NY
thank you !Send questions to: [email protected]