peter boersma@pboersma

m reelements of

user experiencea tour of non-design

deliverables

2001

2011

?

Design

ResearchStrategy

Process

Evaluation

Manage

Business

Design

Strategy

Research

Process

Manage

Business

Strategy

Evaluation

Design

ResearchElement

s of

User

Experie

nce

Process

Manage

Business

Strategy

Evaluation

Design

ResearchtypicalUser-Centered

Design

Business

Design

ResearchEvaluation

StrategyManage

Process

theseinfluence the

User Experience too!

Business

Design

ResearchEvaluation

StrategyManage

Process

MoreElements of

User ExperienceMore

Elements ofUser Experience

Business

Design

ResearchEvaluation

StrategyManage

Pitch

Scenarios

Position

Service Design

Roadmap

Prototype

RequirementsReviewTest

Scope

Optimize

Estimate

Beta

ConceptDetailed Design

Sketch

Personas

Competition

Process

Roles

Steps

Interviews

for each non-design deliverable in this tour, I will show:

* an example* a How-To

* input by the UX team* impact on UX

BusinessPitchScenarios

Estimate

X

How-To for Pitching

help your clientto en-vision the future

by visualizing it

UX input for a Pitch

* visions of the future* partial solutions* scope items for

solutions* (answers to RFP & questions)

impact of the Pitch on UX

* define UX Vision* inspire & get inspired* determine budget* set expectations* analyze competition

IIIII

BusinessPitch

Scenarios

Estimate

how many sunflowers do you see?

“many”and

“a lot”are good first guesses!

output

assumptionscalculationsexplanations

risks

when possible

input for estimates

scope itemsrequirements

approachteam skills

experience with subjectexperience with client

experience of client

when available

example output

assumingwe design 10 wireframes(5 complex + 5 medium)

plus 15 components

output

assumptions

calculations

(explanations)risks

we estimatewe need 300 hours

butwe don’t know the

documentation needsof the developer

(5x16 + 5x8) + (15x12)

How-To for Estimating

1. you determine what gets estimated2. explore every

assumption you make(3. keep estimates honest; use any

margins to wow the client)

UX input for an Estimate

* assumptions* what’s easy/hard?

* estimates for deliverables

* risks

impact of an Estimate on UX

* define UX Vision I* inspire & get inspired I* determine budget I* set expectations I* analyze competition I* focus attention I* define way of working I

* determine budget I* set expectations I

Strategy

Position

Competition

sales service

communitiescore brandclient

clientclient

client

Competitor

CompetitorCompetitor

CompetitorCompetitor

Big Competitor

Big Competitor

sales service

core brand

communities

client

client Competitor

Competitor

How-To for Positioning

1. create a map2. find the spot that matches your vision3. see who is there

4. identify differences

UX input for Positioning

* attributes that are important to users* competitors, in

terms of UX* scope-items that

differentiate

impact of Positioning on UX

* define UX Vision I* inspire & get inspired I* determine budget II* set expectations II* analyze competition I* focus attention I* define way of working I

* analyze competition I

* define UX Vision I

* focus attention I

Strategy

Position

Competition

How-To for Competitive Analysis

“know your enemy”(Sun Tzu, The Art of War)

UX input forCompetitive Analysis

* competitors, in terms of UX

* SWOT analyses

impact of Competitive Analysis on UX* define UX Vision II* inspire & get inspired I* determine budget II* set expectations II* analyze competition II* focus attention II* define way of working I

* analyze competition I

* inspire & get inspired I

* know what (not) to do I

Research

Personas

Interviews

DesignConceptDetailed Design

Sketch

Evaluation

Prototype

Test

Manage

Scope

Optimize

Beta

easy hard

contribution

essential

quickwin

repair quality

winner!

pickjust a few of these for your

project!

How-To for Scoping

1. rank all candidate scope items

2. determine their dependencies

3. select the winners

UX input for Scoping

* what’s easy/hard?* what’s essential?* what should go

together?

impact of Scoping on UX

* define UX Vision II* inspire & get inspired II* determine budget II* set expectations II* analyze competition III* focus attention II* define way of working I* know what (not) to do I

* focus attention I

* know what (not) to do I

* set expectations I* determine budget I

Manage

Scope

Optimize

Beta

28% better

A

B

ABCC

How-To for Optimizing

1. experimentto learn what works

with YOUR users

2. GOTO 1

UX input for Optimization

* UX version of Key Performance Indicators* alternative designs* analysis of usage

impact of Optimizing on UX

* define UX Vision II* inspire & get inspired II* determine budget III* set expectations III* analyze competition III* focus attention III* define way of working I* know what (not) to do II* know what (not) to do I

Manage

Scope

Optimize

Beta

Process

BusinessPitch

Scenarios

Estimate

Design

ResearchEvaluation

Strategy

Position

Prototype

Test

ConceptDetailed Design

Sketch

Personas

Competition

Interviews

Process

Service Design

Roadmap

RequirementsReview

Roles

Steps

T-model

wide experience

deep

know

ledg

e

T-model

user experience

info

rmat

ion

arch

itec

ture

T-model

user experience

inte

ract

ion

desi

gn

T-model

user experience

inte

ract

ion

desi

gn

info

rmat

ion

arch

itec

ture

T-model

user experiencevi

sual

des

ign

user

rese

arch

inte

ract

ion

desi

gn

info

rmat

ion

arch

itec

ture

usab

ility

test

ing

prot

otyp

ing

How-To for Team Roles

1. build a team,made of overlapping

T-shapes2. keep the team

balanced over time

UX input for Team Roles

* team skills* required skills* gap analysis* career plan

impact of Team Roles on UX

* define UX Vision II* inspire & get inspired II* determine budget III* set expectations III* analyze competition III* focus attention III* define way of working I* know what (not) to do III

* focus attention I* define way of working I* know what (not) to do I* deliver successfully I

Process

Service Design

Roadmap

RequirementsReview

Roles

Steps

Area

Area

Area Area

Area

Area

Area

Area Area

Area

progress

progress progress

progress progress

Area

Area

Area Area

Area

progress

progress progress

progress progress

progress

progress progress

progress progress

Area

Area

Area Area

Area

progress

progress progress

progress progress

progress

progress progress

progress progress

moment momentmoment moment

How-To for Roadmaps

1. define the futureof the system

2. identify incremental,meaningful steps

UX input for Roadmaps

* areas for progress* scope items per area

* estimates* what should go

together?

impact of Roadmaps on UX

* define UX Vision II* inspire & get inspired II* determine budget III* set expectations III* analyze competition III* focus attention IIII* define way of working II* know what (not) to do IIII* deliver successfully I

* set expectations I* determine budget I

* define UX Vision I

* deliver successfully I

Process

Service Design

Roadmap

RequirementsReview

Roles

Steps

A B?

A B21 3 4

C D2a

1 3 5

2b

4b

4a

4c

6

SITEMAP

wireframesrequire-

mentsusability test

Screen

FLOWproto-type

designprinciples

Persona

1 2 3 4

Persona

SITEMAP

wireframesrequire-

ments

usability testScreen

FLOW

proto-type

designprinciples

userresearch

conceptdesign

detaileddesign

prototype & evaluate

C Dconceptdesign

detaileddesign

userresearch

prototype & evaluate

prototype & evaluate

A B21 3 4

?

userreseach

concept design

detaileddesign

prototype & evaluate

Persona

SITEMAP

wireframesrequire-

ments

usability testScreen

FLOW

proto-type

designprinciples

How-To forDesign Processes

1. brainstorm steps2. create diagram

3. document process(do NOT copy

someone else’s diagram)

UX input for Design Processes

* team deliverables* preferred way of

working* team responsibilities

Impact of Design Processes on UX

* define UX Vision III* inspire & get inspired II* determine budget IIII* set expectations IIII* analyze competition III* focus attention IIII* define way of working II* know what (not) to do IIII* deliver successfully II

* focus attention

I

II

I

I

* define UX Vision

* set expectations

* define way of working

* deliver successfully* know what (not) to do I

Business

Design

ResearchEvaluation

StrategyManage

Pitch

Scenarios

Position

Service Design

Roadmap

Prototype

RequirementsReviewTest

Scope

Optimize

Estimate

Beta

ConceptDetailed Design

Sketch

Personas

Competition

Process

Roles

Steps

Interviews

Total impact of non-design UX

* define UX Vision * inspire & get inspired* determine budget* set expectations* analyze competition* focus attention* define way of working* know what (not) to do* deliver successfully

Total impact of non-design UX

* define UX Vision IIII* inspire & get inspired II* determine budget IIII* set expectations IIIII* analyze competition III* focus attention IIIII* define way of working III* know what (not) to do IIIII* deliver successfully III

Process

Manage

Business

Strategy

Evaluation

Design

Research

theseinfluence the

User Experience too!

Process

Manage

Business

Strategy

Evaluation

Design

ResearchElement

s of

User

Experie

nce

MoreElements of

User Experience

peter boersma@pboersma

m reelements of

user experiencea tour of non-design

deliverables