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UXMORE THAN MEETS THE EYE@ahmedux

AHMED SHUJA 2013 Ahmed ShujaDesigning and developing software and systems since 1997@ahmedux

AHMED SHUJA 2013 Inspiration

Blast from the past!@ahmedux

AHMED SHUJA 2013 UX/UIWHATS THE DIFFERENCE?@ahmedux

AHMED SHUJA 2013 "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.http://www.nngroup.com/articles/definition-user-experience/@ahmedux

AHMED SHUJA 2013 Jakob Nielsen

"the smartest person on the Web" (ZDNet AnchorDesk)one of the top 10 minds in small business (FORTUNE Small Business)"the world's leading expert on user-friendly design" (Stuttgarter Zeitung, Germany)"perhaps the best-known design and usability guru on the Internet" (Financial Times)One of the "world's most influential designers" (Businessweek)Face/Voice of the UXSO WHATS THE UI?@ahmedux

AHMED SHUJA 2013 Lady in Red

who is she? what kind of a person is she? What are her aspirations? What is she capable of doing? UX is not just the UICLEARLY@ahmedux

AHMED SHUJA 2013 Some differentiating words Ethnographic Research Statistics gathering and analysis Personas, scenarios and findings Feature specification Requirement development Interaction design Information Architecture Usability Analysis/ Review Interface structuring/ Layout@ahmedux

AHMED SHUJA 2013 and some more! Taxonomy development Terminology Specification Copywriting Presentation and speaking Working tightly with programmers Communication to stakeholders@ahmedux

AHMED SHUJA 2013 Whats shared? Graphics Creation Interface Design Visual Design

i.e. UI is just a small yet VERY important component of UX@ahmedux

AHMED SHUJA 2013 UI has design guidelinesAndroidhttp://developer.android.com/design/index.html

iOShttps://developer.apple.com/library/ios/documentation/UserExperience/Conceptual/MobileHIG/Introduction/Introduction.html

@ahmedux

AHMED SHUJA 2013 UX paves the way for the userTHE TANGIBLE UI RENDERS THE UX@ahmedux

AHMED SHUJA 2013

@ahmedux

AHMED SHUJA 2013 UX has a huge role to play in Change Management!WHILE UI IS OFTEN THE CHANGE ITSELF@ahmedux

AHMED SHUJA 2013 TwitterWhen you werent tweeting@ahmedux

AHMED SHUJA 2013 theFacebookWhen it was still THE Facebook@ahmedux

AHMED SHUJA 2013 TumblrWhen Tumblog was not a common word@ahmedux

AHMED SHUJA 2013 A UX designer is the person who actually meets the real users and designs solutionsLIKE AN ARCHITECT WITH A HUMAN CENTERED APPROACH@ahmedux

AHMED SHUJA 2013 Usability importantHUMAN CENTERED DESIGN PLAYS A KEY ROLE@ahmedux

AHMED SHUJA 2013 Googles own Philosophy http://www.google.com/about/company/philosophy/

The number 1 spot goes to

Focus on the user and all else will follow.@ahmedux

AHMED SHUJA 2013 iOS has UX Guidelines Focus on the Primary Task Elevate the Content that People Care About Think Top Down Give People a Logical Path to Follow Consider Adding Physicality and Realism Make Usage Easy and Obvious Use User-Centric Terminology Minimize the Effort Required for User Input Use UI Elements Consistently@ahmedux

AHMED SHUJA 2013 Usability has Guidelines Match between system and the real world User control and freedom Think Top Down Consistency and standards Recognition rather than recall Flexibility and efficiency of use Aesthetic and minimalist design Help users recognize, diagnose, and recover from errors@ahmedux

AHMED SHUJA 2013 Trumped by Utility!PURPOSE IS CRITICAL ALWAYS LISTEN TO MARKETING & SALES@ahmedux

AHMED SHUJA 2013 BlackBerry Q10 New interactions@ahmedux

AHMED SHUJA 2013 Remember

All notes are in the Remember App@ahmedux

AHMED SHUJA 2013 Remember

Even my Evernotes@ahmedux

AHMED SHUJA 2013 Calculator

Standard view on Q10@ahmedux

AHMED SHUJA 2013 Calculator

My last calculation@ahmedux

AHMED SHUJA 2013 Calculator

Swiping for more@ahmedux

AHMED SHUJA 2013 Calculator

Swiping for more@ahmedux

AHMED SHUJA 2013 Calculator

Tip and bill sharing?@ahmedux

AHMED SHUJA 2013 Calculator

Calculating Conversion@ahmedux

AHMED SHUJA 2013 An Experience Designed for the User, in a certain context, based on carefully selected user-centered design practices for that context. WHAT CONSTITUTES A GOOD UX DESIGN EFFORT?@ahmedux

AHMED SHUJA 2013 Lets Talk!http://www.ahmedshuja.comhttp://pk.linkedin.com/in/ahmedshuja/ http://blog.obscureux.com http://twitter.com/ahmedux AHMED SHUJA 2013