ux myths: knowing them, avoiding them
TRANSCRIPT
Claudio Ferrara
UX Myths: Knowing them, Avoiding them
Claudio Ferrara- Digital Marketing Specialist- Master of Endless Blog Scrolling
Hello world :)
WHAT IS AN UX MYTH?
An UX Myth is a misbelief or a misconception about different topics in Experience Design that we keep believing such as...
“Nobody will read this! Web is a fast media!”
“There’s too much white space on this site.”
“I know what my users want, I don’t need testing.”
Let’s go Debunk some myths!
#1 People don’t scroll
“66% of users attention is spent below the fold.”Test results - Chartbeat-com
“90% of Mobile Users start scrolling within 14 seconds.”Stats from MOVR
#2 UX=UI
#3 UX is about Usability
“The aim here is to create happiness. You want people to feel happy before, during and after they have used your product.”Thomas Baekdal
“iPhone makes even failures more enjoyable than succeeding on a Blackberry.”
#4 Mobile Users are easily distracted
72% of Americans use it in bathroom.
#5 Icons Enhance Usability
Please, Share!
“Contrary to intuition, icons do not necessarily help the user find a menu item better than a text label alone.”Michael Zuschlag
Icons work when they’re universally understood
“Images tend to stick better in people’s mind, enhancing memorability.”Marina Yalanska
“To Burger or not to Burger?”
A/B test on 240.00 usersSource test: sitesforprofit.com
Unique Visitors Unique Clicks
Hamburger Button 120543 1211
Menu Button 121152 1455
Copy & Icons = The Perfect Match
#6 UX is the new guy in town
UX lives among us since many many years...
Storyboard
Personas
User Testing
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