ux per i tablet magazine (ipad)
DESCRIPTION
Come si progetta un magazine per iPad? Perché è una sfida per i UX Designer? Sneak preview di un nuovo framework concettuale made in Tippy.TRANSCRIPT
![Page 1: UX per i Tablet Magazine (iPad)](https://reader036.vdocuments.net/reader036/viewer/2022062710/559a41ac1a28abb8398b471b/html5/thumbnails/1.jpg)
User Experienceper
iPad Magazine@ 2011
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Perché un Magazine?
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Tablet ❤ Magazine
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Ritmo
Approfondimento Multimedia
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Magazine News
Form Factor
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Content Madness
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ReadLook
ReadLook
WatchListenSearchPlay
ConnectShareBuy
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iPad Magazine =Branded Content
Experience@ Joe Zeff
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“No longer do we simply publish
contents...@ Joe Zeff
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...we create experiences that
create value”@ Joe Zeff
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Creare Valore
Editori Lettori
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E’ così semplice?
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Roba Seria!
Quale Approccio?Problema #1
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Problema #1: Approccio
Rivendere gli stessi contenuti@ Joe Zeff
Roba Seria!
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Problema #1: ApproccioRoba Seria!
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Problema #1: Approccio
Riassemblare gli stessi contenuti@ Joe Zeff
Roba Seria!
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Problema #1: ApproccioRoba Seria!
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Problema #1: Approccio
Mixare vecchi e nuovi contenuti@ Joe Zeff
Roba Seria!
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Problema #1: Approccio
Mixare vecchi e nuovi contenuti
Roba Seria!
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Problema #1: Approccio
Creare qualcosa completamente nuovo@ Joe Zeff
Roba Seria!
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Problema #1: ApproccioRoba Seria!
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Roba Seria!
Modello di Business?Problema #2
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Problema #2: Business ModelRoba Seria!
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Roba Seria!
Quale tecnologia?Problema #3
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Problema #3: TecnologiaRoba Seria!
iOS Android Blackberry
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Problema #3: TecnologiaRoba Seria!
iOS Android Windows 7 Blackberry
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Problema #3: TecnologiaRoba Seria!
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THE T-FRAMEWORK(BETA 1.2)
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BUSINESSOBJECTIVES
USERRESEARCH
INFORMATIONARCHITECTURE
INTERACTIONDESIGN
INFORMATION& VISUAL DESIGN
THE T-FRAMEWORK
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DNADEL MAGAZINE
THE T-FRAMEWORK
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the TASK TREE
BUSINESS
OBJECTIVES
#1 Stakeholder Interview
#3 Buzz Analysis
#2 Historic Facts Analysis
#4 Competitors Analysis
#5 Prioritize Strategies
THE T-FRAMEWORK
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the TASK TREE
USER RESEARCH
(Personas)
#1 Identify Stakeholders
#3 Invite Stakeholders
#2 Schedule & Logistic
...THE PROCESSBEFORE...
A. Preliminary Research
B. List Attributes
C. Cluster Attributes
D. Create People
E. Prioritize Profiles
F. Tell Stories
G. Prepare Deliverables
THE T-FRAMEWORK
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“Tablet is the brother/sister to Print that Online
never was...”@ Mario Garcia
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Grazie a tutti!