1. The Travails of a UX Associate Please Get Comfortable

2. the digital future is that way! Welcome New Associate!

3.

• First Readings

• Norman Books

• • • How I look at design

• • • How I look at technology

• Unexpected Challenges

What Is User Experience? Not Inspired, Whats Next? Alright, Where Am I Now? Roadmap

4. First Readings for the plane 2000 2002 2003 2000 for reference For The Plane For Reference publication date

5. Facts of Life 1. we dont read, we scan 2. we dont make optimal choices, we satisfice 3. we dont figure out how things work, we muddle through high-level visual design considerations

• billboard design for the superhighway

• where am I ? (breadcrumbs & navigation)

What I Learned: My Take:

• easy read, good intro

• for the client

First Readings for the plane for reference

6. high-level concepts about process of web production

• easy read, good intro

• for the client

What I Learned: My Take:

• strategy planeactually used this

strategy scope structure skeleton surface First Readings The Five Planes for the plane for reference

7. Time lost due to a design-related problem granular usability guidelines

• mitigating constraints

• usability focus

What I Learned: My Take: Cost per employee $50/hr/employee Number of employees with problem TOTAL COST 5,000 10 secs/occurrence 6,000secs (1.67hrs)/year $416,667/year ROI Considerations

• I honestly dont even remember

First Readings for the plane for reference Time lost over course of a year per employee (10secs/occurance x 3 occurrences/day x 200 days/year)

8. Granular, library science-driven overview of web structure and organization

• the lingo

What I Learned: My Take:

• boring; not for just reading

• descriptive, not insightful

You Must Sell youre providing something thats abstract, intangible and new

• Case-Making Techniques

• user sensitivity boot camp

• be aggressive and early

• education is half the battle

First Readings for the plane for reference

9. high-level design considerations granular, library science-driven overview of web structure and organization high-level concepts about process of web production granular usability guidelines First Readings: Roundup Themes:

• lets mention each other in our books!

• the importance of UX/IA

• a teenage industry the who am I? years

2000 2002 2003 2000 For The Plane For Reference publication date

10.

• First Readings

• Norman Books

• • • How I look at design

• • • How I look at technology

• Unexpected Challenges

What Is User Experience? Not Inspired, Whats Next? Alright, Where Am I Now? Roadmap

11.

• How I Look At Design: design as communication

The Norman Books 1988 1993 2004 (doorknobs, faucets & filing cabinets)

12. ??? How I Look At Design: working parts visible working parts hidden we are explanatory creatures Conceptual Models design as communication

13. Conceptual Models what you see what you think How I Look At Design: design as communication

14. Conceptual Models how it really works How I Look At Design: what you see design as communication

15. What would the user think? what you see what you think how it really works How I Look At Design: How I Look At Design: design as communication

16. The Norman Books 1988 1993 2004 (doorknobs, faucets & filing cabinets)

• How I Look At Technology: bad machines

17. We are bad machines people vague disorganized distractible emotional illogical machines precise orderly undistractible unemotional logical

• we fail to stay focused

• we fail to act logically

• we fail to speak grammatically

Machine-Centered View How I Look At Technology: bad machines

18. Human-Centered View

• the computer failed to come up with a new idea

System-Centered Design How people and machines work together but were not machines How I Look At Technology: bad machines people creative compliant attentive to change resourceful decisions are flexible machines dumb rigid insensitive to change unimaginative decisions are consistent

19.

• First Readings

• Norman Books

• • • How I look at design

• • • How I look at technology

• Unexpected Challenges

What Is User Experience? Not Inspired, Whats Next? Alright, Where Am I Now? Roadmap

20.

• conflicting audience needs

• design as communication

• research

• business strategy

• clients dont know what they want

Roadmap Unexpected Challenges

21.

• syllabus

• apprenticeship-style work environment

• one skill at a time

• learn by doing

• buy them lunch/cocktails

Roadmap If you want a UXA to grow

22. Thank You. Questions for yall What is User Experience to you? What aspects of User Experience interest you/get you excited? How did you learn to do what you do? Have you read any other books that did a good job of answering my two questions?