UX Process: From Idea To Implementation

A look into UX and its process

You do what?

Who am I?

Dan Malarkey

UI/UX designer, feature[23]

Creative Director, Code On The Beach + Sea

Creator, Schema UI Framework

Contributing Writer, Stemmings

@dan_malarkey

#uxcotb

What is UX design?

Designing great productsis more than aesthetics.

It’s everything else that’s the difficult part.

UX != UI

Why have a process?

Technically, You Don’t.

But, that’s not a good idea.

Digital productsare expensiveinvestments.

So, what’s it look like?

• It depends on the project

• No single way

• Tailored process

• Iterative steps

Phase 1: DiscoveryThe Strategic Discovery

This is the most important phase.

• Trying to achieve

• Long-term vision

• Measure of success

• The roadmap

We want to…

• Client interviews

• Ask questions

• Define business goals

• Do some research

• Competitor Analysis

Phase 2: AnalysisWhat the data says

First, we…

• Evaluate

• Define requirements

• Create

• Personas

• Use Cases

• User Stories

• Understand

Phase 3: DesignComing to life

First, we…

• Wireframes

• User flow

• Prototypes

• Visual Design

Phase 4: DeliverWelcome to production

We can launch when…

• More tests

• UI sign off

• Congratulations!

• Pop Bottles

So, what happens next?

You start all over again!

BUT WHY?!?

Understand…

• Users needs change

• Business goals change

• Repeat

This is just a collection.

• Mix and match

• Who Benefits?

• Organizations

• Users

• The team

Thank you!Dan Malarkey

@dan_malarkey | hey@danmalarkey.com