ux project starter kit

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UX Kick Start Start your UX project oon the right foot. Presented For ABSG-UXD, Frisco, Texas By Mark Kraemer, Credera.com On October 20, 2011

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You don't have to be a UXD specialist to bring task-centric thinking into your development projects. The UXD Stack is a format for writing a brief that will get you and your team thinking from a user-centric perspective as you start your next project.

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  • 1. UX Kick StartStart your UX projecto on the right foot.PresentedFor ABSG-UXD, Frisco, TexasBy Mark Kraemer, Credera.comOn October 20, 2011

2. HE LLOMY NAM E IS Krae merMark @kra emer 3. OUR CLIENTS HIRE US TO OWNTHEIR TOUGHEST PROBLEMSTHEY RETAIN US BECAUSE WEKEEP OUR PROMISES 4. Agenda: What is UX? The UX Brief UX Deliverables Kick Start 5. User experience is a term used to describe theoverall experience and satisfaction a user haswhen using a product or system.From Wikipedia 6. Our Goal is to create sites and applications thatpeople like to use. 7. Great.Thats a lot to cover. Where do I start? 8. The UX Stack is a useful framework to organizethe success criteria for your next project.What are we trying to achieve? Purpose Who do we need to achieve the goal? Audience What message conveys the reason for the audience to Content respond? What non-verbal cues will make the message more credible? Form How is the message physically presented? Technology 9. Purpose:Why are stakeholders investing in this project? 10. The more you understand about the nature of your clients business, the be YOUR USER 13. What are your users really doing?Ask them! Watch them? Theyll love you for it. 14. Content: What do people want to know and dowhile using the site or application? 15. Form 16. Tone 17. ArgentinaForm is both the logical and the emotional. Bolivia Columbia Puerto Rico Brazil Venezuela ChileCountryMexicoCountries Peru Individual Lines of PanamaCountry CountryBusiness Canada United StatesOperations Holland FranceCountryHungaryTasks &Greece IsraelActivities Germany Country- Belgium RelevantSwitzerland News &IrelandEvents NetherlandsBranches United Kingdom Jordan DocumentLuxembourgRepository & RussiaFilesharePoland RegionsIndividual ItalyBranch Dubai APAC CustomCzech Republic EMEA Business Morocco USApplicationsBahrain BGS El Salvador LASouth Africa TurkeyIndividual MalaysiaRegion South Korea Philippines Vietnam China Japan IndiaMaps & Taiwan Directions ailand AustraliaRegional Singapore Operations Branch- Branch Hong KongRelevant OperationsNews & EventsMost localization andRegional translation occursLines of DocumentBranch here on a local basis. yRepository &Business FIleshareLines ofg BusinessLocally Relevant Content 18. 1. The Upper Right-Hand Corner Thats the prime spot where diners eyes automaGcally go rst. Balthazar uses it to highlight a tasteful, expensive pile of seafood. Generally, pictures of food are powerful mo Purpose < who was the audience? > Audience < what were the primary and secondary messages? > Content < what kind of tone did we use? > Form < what kind of media / technology did we use? > Technology 22. How is your current site? Applying the communicaGon framework to your own site is a good way to consider how it can be improved to be