User Experience

ROLES IN

Job Titles

2

• UI/UX Designer

• User Experience Consultant

• UX / Interaction Developer

• User Experience Designer

• UI/UX Web Designer

• UI/UX Engineer

• Interaction Designer

• UI Engineer

• Product Designer

• UX/UI Web Designer/Developer

(HTML/JQuery/CSS)

• Mobile UX Designer

• Director of UI/UX

• UX Researcher

• UI Designer for UX/UI Team

• Creative Experiences Designer

• Advisory UX Designer

• Sr Human Factors Engineer

Skills

3

• web and mobile application

• interviews • field research • user needs • personas • collaboration • design ideas • critique and iterate • design solutions • prototypes • interactions • usability testing • validate design

alternatives

• Communicate with stakeholders

• design specifications • track changes • Create and maintain

pattern library • style guidelines • HTML, CSS, JavaScript,

jQuery, AJAX • wireframes • UI trends • interaction design • technology trends • HCI

• photoshop, Balsamiq or similar tools

• Agile • product life cycle • analytics • scenarios • storyboards • model behavior • task flows • user stories • project management • writing

4

interviewsfield research

user needs

personas

design ideas

critique and iterate

prototypes

interactions

usability testing

validate design

design specifications

track changescreate and maintain pattern library

style guidelines

HTML, CSS, JavaScript, jQuery, AJAX

wireframes

UI trends

technology trends

agile

product life cycle

analytics

scenarios

storyboards

model behavior

task flows

user stories

writing

5

6

Activities • define goals and schedule • review project goals and schedules • stakeholder interviews

Define the challenge

6

7

Activities • Get out of the building • Gain empathy • Problem interviews

Observe people

7

Pitney Bowes | User Experience | February 18, 2015

DesignResearcher

USER RESEARCHER

DELIVERABLES

• Stakeholder Interviews• Personas• Test Results• User Studies• User Interviews

8

Form insights Activities • Personas • Mental models • Journey mapping • Task grids

9 9

Frame opportunities Activities • Value proposition • Value chain • Business models • communicate findings

10 10

Brainstorm ideas Activities • Ideation • Sketching

11 11

Try experiments Activities • Wireframes • Prototypes • Landing pages • Solution interviews

12 12

Interaction Designer

USER EXPERIENCE DESIGN

Pitney Bowes | User Experience | February 18, 2015

DELIVERABLES

• End-to-end models• Wireframes• Storyboards• Sitemap• Prototypes

13

Build Activities • MVP • Support • Style guides • Design patterns • Modules

14

Visual Designer

UI DESIGN

Pitney Bowes | User Experience | February 18, 2015

DELIVERABLES

• Style Tiles• Style Guide• Style Elements• Design Assets

(Photos, Icons, Illustrations, Buttons, etc…)

16

Design Research

InteractionDesign

VisualDesign

Measure Activities • Usability testing • SEO/SEM • Google analytics • System usability scale (SUS) • Net promoter Score (NPS) • Customer lifetime value • Pirate metrics

17

Learn Activities • Brainstorm • Hypothesis • Prototypes • Experiments

18

19

Design Research

InteractionDesign

VisualDesign

Informa-tion

ArchitectInteractive Designer

Creative Technologist

Data Scientist

Business Analyst

Copy Writer

ProductOwner

20

UIDesigner

UXDesigner