ux skills that pay the bills
TRANSCRIPT
Soft UX Skills to
Pay The Bills
Image source - http://www.pngall.com/unicorn-png
Hello, thanks for dropping by. I’d like to tell you why I think that its your soft skills that really make a difference during complex design
projects.
Why are some UX’ers just so good at what they do?
@chudders
One day I was sat in the office, staring into the middle distance
and was thinking….
Why do some people feel so easy to work with? Are there any
common skills they have that I can identify? Being able to do the job isn’t enough, the best UX’ers have something else that goes beyond
just technical skills.
I think that it’s people's soft skills that pay the
bills
@chudders
Let me tell you why…
We focus on the wrong types of skills
@chudders
I think we focus too much on what people can do (their hard skills)
and too little on how they go about doing it (their soft skills).
We have some problems
@chudders
Problems? oh yes…
Demand Supply
@chudders
<There is a shortage of good UX’ers
and competition for jobs is ever increasing as people switch to UX from all manner of different roles.
How can you differentiate yourself?
@chudders
Despite the market feeling like it’s still booming how can you set
yourself apart? How can you make sure that you really shine on
projects?
How can I get into/ get better at UX?
@chudders
This also applies if you are trying to get into the industry. You might be
thinking could I get a job as a UX’er? Do I have what it takes? If you’re an established practitioner theres definitely something here
for you too!
Acquiring the skills you want / need can be tricky
@chudders
You might know the skills areas you want to develop but it can be hard to get on the right projects that allow you to develop these skills. Budgets might not always allow you to do things in the way
that you would like.
The great thing about soft skills is that you’ll use them on every
project so theres nothing to stop you working on them right now!
Keeping up with stuff is impossible!
@chudders
The pace of the evolution of tools, techniques, methods and approach
can be overwhelming. Trying to keep up with reading and the ‘latest thing’ feels impossible.
The great thing about soft skills is that they will always be useful and
will never go out of date.
Hard skills are becoming commoditised
@chudders
It’s never been easier to learn how to do stuff. You name it there’s a
youtube video or an article to show you how. This is great but the
impact is that it’s making it easier for others to get the same skills as
you have.
This makes the soft skills more and more important. You’ll have heard
people talk about new recruits having the right attitude and that they’ll pick up the hard skills. Soft skills are harder to teach/ change as they are often more aligned to
our personalities.
Portfolios don't help
@chudders
It’s interesting to consider that portfolios focus all to often on who we’ve worked for, what the output but less frequently talk about just
how we went about doing something.
Bananarama were all over soft skills. ‘It ain’t what you do but the way that you do it’. Craftsmen talk about how it’s not about what you make but the way that
you make it. It’s our soft skills that contribute so hugely to the process of design and the experiences we have
when working with one another.
@chuddershttps://www.toptal.com/designers/ux/job-description
UX Design Consultant Role
And all too often job ads focus on the ‘hard skills’, the sorts of things that more and more we will expect
people to be able to do. The soft skills are underrepresented.
Perhaps it’s because we don't ask for them in this formal way that they get overlooked during the
recruitment process?
Worry not!
@chudders
The beauty of soft skills is that regardless of how long you might have been in the industry you may already have the right soft skills to thrive. Soft skills are wonderfully transferable. You can bring them into the industry from elsewhere and take them with you when you
leave!
Skills
@chudders
So I’ve mentioned ‘hard’ and ‘soft’ skills quite a bit so far. What the
hell am I talking about?
Image source - http://www.pngall.com/unicorn-png
The ‘UX unicorn’ describes an individual who can do everything.
Research, design, strategy, you name it. I accept that this is a Pegacorn but go with it for a
moment.
UX unicorns are very rare (for good reason). Let’s break down the skills that we might expect one to have…
‘Bus
ines
s’
‘Core’‘Technical’
‘Soft’
‘Topic’
Image source - http://www.pngall.com/unicorn-png
Let’s break this mythical unicorn down into the different skills areas that we might want them to have.
Hard skills
@chudders
Let’s start with the ‘hard’ skills…
Core‘Topic’ area skills
• Research techniques
• Ethnography & discovery
• User modelling
• Product design
• Interaction design
• Interface design
• Information Architecture
• Usability
@chudders
These topic areas are typical of the sorts of ‘types’ of work a UX’er may
be proficient in. I think its fair to say that typically people lean
towards either the research or the design side.
Core‘Deliverables’ skills
• Sketching
• Wireframing/ prototyping
• Journey mapping
• Personas
• Usability reports
• Expert reviews
• Constructing user stories
@chudders
Ok so a contentious one when considering lean but the reality of many UX roles (particularly within
Agencies) is that you will be producing deliverables such as these.
These are typical deliverables and UX’ers would be expected to be
comfortable producing any of them.
CoreTechnical skills
• Coding skills
• Sketch, Axure etc
• Computing skills
• Setting up recording kit
• Getting TV’s/ projectors to work?!
• Getting Skype to work?!
@chudders
Despite the focus on research and design there are still many
technical skills that make our lives easier. The ability to make stuff
work is clearly useful and its amazing just how many tools we
end up using during a typical project.
CoreBusiness skills
• Project management
• Time management
• Professionalism
• Writing skills
• Negotiation
• Influencing
@chudders
So theres definitely some cross over here with some of these being examples of critical soft skills that
will be useful when conducting business. Speaking of soft skills…
@chudders
So why is it the soft skills that really pay the bills?
Let’s look at ‘soft’ skills in detail…
Soft skills are personal qualities and attitudes that can help you to work well with others and make a positive contribution to organisations you work for.
https://nationalcareersservice.direct.gov.uk/aboutus/newsarticles/Pages/Spotlight-SoftSkills.aspx
What are the ‘soft skills’ that employers want?
@chudders
This is a useful definition from the National careers service. It echoes
an earlier point I made about attributes that you will already have that will help you on UX
projects.
Think about someone you think is a great UX’er
@chudders
Give a moment to think back over your previous projects and see who
pops into your head.
@chudders
What soft skills have you noticed
great UX’ers having?
In this part of the talk people offered up some great examples of soft skills. have a think yourself and
keep them in mind and see if we came up with the same ideas.
Pragmatism
@chudders
This is all about being able to decide what to fight for and what
to let go within projects. It’s important to be true to user
centred design but you don’t need to be dogmatic.
You’re being paid by the business and being asked to represent the user. A tricky conflict of interest
eh! Design is compromise and you always have to work within
constraints. Design is also never finished so be pragmatic about
which battles you choose to fight.
Communication
@chudders
The first thing that springs to mind when considering communication is talking but of course listening skills are equally important here.
Being able to communicate well is critical because you have to be able to share your vision and bring that idea in your head to life for others.
It’s your responsibility to make sure that the users voice is heard. Use
stories to communicate what you’ve seen in the field to help your
teams understand your recommendations.
Flexibility & adaptability
@chudders
Projects change all the time. You need to remain flexible and be able to adapt to changing requirements
and constraints. Within your research you’ll learn stuff that
means you’ll need to change your approach. Expect your initial
approach to be wrong and learn to change it as you go.
Inflexible people are hard to work with. We’ve all encountered people like that and have experienced the
negative impact they have on projects.
Positivity & resilience
@chudders
All projects go through good and bad periods. Whatever happens
you must remain positive and roll with the punches. Work out your own survival strategies to cope
with the tricks times and don’t take criticism personally.
I think many of the best UX’ers are highly self motivated which helps
them to get through the tricky spells on projects. Side projects are also great to help with this because
they offer you full control over what you are doing which often
contrasts hugely with project work!
Confidence & Influence
@chudders
On a recent project a colleague had to approach people as they were on their way to work to get feedback on a prototype she had made. No one was interested. She knew it
too. Despite this she managed to approach people with confidence and authority and managed to get
what she needed from them.
You’ll often be in uncomfortable surroundings presenting to very
senior people. It’s important to be able to communicate with
confidence and authority to ensure that decision that are made
consider user needs and insights from your research.
Creativity & problem solving
@chudders
We are lucky to work in such a wonderfully creative industry. Our
projects present us with endless problems to solve from the initial
design challenge to the constraints we must work within.
You could summarise design as itself being all about problem
solving so it’s clearly a critical skill to have. Everyone enjoys working
with people who can make problems go away!
Selling & influencing
@chudders
Selling is tainted with a bad reputation but in reality it’s an
essential life skill. As a UX’er you have to sell your ideas, your
recommendations, yourself and you methods and processes.
It comes in handy in real life too. Try convincing your 4 year old to
brush their teeth or negotiating for that discount off that new pair of
shoes and you’ll realise how valuable it really is.
Curiosity
@chudders
It’s essential to have an enquiring mind and accept that you don’t
know all of the answers and you’ll go far. The joy of project work is
that it will uncover industries and domains you never knew even
existed.
The ability to use your curious mind to ask questions to unpick
how things work is a great skill to have. Be a thief. Steal the things that you know work and apply
them to your own projects.
Reliability
@chudders
Wouldn’t it be amazing if everyone did what they said they would
when they said they would do it?! Sounds simple doesn’t it yet it
seems rare. Committing to delivery and having a strong work ethic is so
important to ensure successful projects.
Interest in people
@chudders
The ability to get on with anyone and having a genuine interest in
making things better for people is so important.
Being able to quickly build relationships with people is critical when conducting research. If you
can see the world from their perspective you will find it easier to design things that work better for
them.
Genuine desire to make stuff better
@chudders
This is vital. If you don’t genuinely believe in what you are doing why
will you bother to fight the important battles on behalf of the
user?
We are truly privileged to be able to do work that reaches so many people. This gives you the perfect opportunity to improve peoples
lives.
Commercial acumen
@chudders
Typically you’ll be employed by a commercial client so an
understanding of how their business works will be critical to
designing an effective solution for them.
It’s as important to be able to speak the language of business as
it is to be able to speak the language of your users. The key
skill of any great UX’er is the ability to be able to strike a balance
between the user and business goals.
Leadership & decision making
@chudders
Strong leadership skills will help you to guide your teams to
successful outcomes. You should lead by example and be
accountable for the work your are tasked with completing.
You will need to frequently make decisions in situations when you
feel you have insufficient information to do so. Stick your
neck out, make a call, you have to keep things moving forwards.
Don’t be a dick
@chudders
Possibly the most important one of the lot. Keep your ego in check and
remember that a bit of self deprecation always goes a long
way.
This does mean you should be a pushover though, tension between
different roles can be healthy. Remember there is no such thing as a UX expert anyway. No one
really knows if something will work until it goes live.
@chudders
All of these skills have something in common
So you’ll have realised that none of these skills are that specific to UX
at all. They are all totally transferable. That means they’ll be
useful to make you awesome in your next job too.
@chudders
As you progress the soft skills become more
important
The more senior you get the less of the ‘work’ you end up doing. So as you progress you’ll end up relying more on the soft skills than on the
hard skills.
Classic UX job interview fails
@chudders
I chatted to Tam, our head of HR about the soft skills that she often see lacking for applicants to roles
at cxpartners.
@chudders
Actively listen in interviews, reflect back clearly, answer in a clear articulate way
Curiosity is important - We need people who will be interested in problems that our clients face
Reflection - What would do differently / learnt / would change
Flexibility/ adaptability - Ways of thinking - if not flexible you become hard to work with
Ability to build relationships
These are the things we look out for that are good indicators of
strong soft skills.
Make sure you highlight your soft
skills in your CV@chudders
So don’t forget to make a point of highlighting your soft skills within
your CV and linkedin profile.
Homework
@chudders
You homework is to pick a few of these that you think you need to
work on and practice them. Identify someone you work with who is
good at them and try and unpick what they do so well and then copy
them!
Let me know how you get on!
Thank you!
@chudders
Thanks and good luck!