Why mobile will dominate?

• Everyone has a mobile device;

• Mobile internet will become cheaper;

• Mobile internet is not a lux, its a lyfestyle.

The theory for the casual user

Media characteristics

• Users use them (81% browse, 77% search, 48% watch video)

• There is no ritual;

• Everywhere (39% bring them in to the bathroom)

• Stress;

• Saving traffic and money.

Type of products

• Smartphone Mobile Website;

• Smartphone Mobile App;

• Tablet Touch Website;

• Normal Website Tablet Ready;

• Tablet App.

Platforms 2015

• Android;

• Windows Phone 7;

• iOS;

• RIM.

Go HTML 5

• Fast and cheap development;

• Web-apps for the mobile;

• Serverside updates;

• One product on many platforms.

Media Development

• Mobile first;

• Free and Premium version;

• User registration;

• IAP;

• The Good Old UNIX Philosophy;

Content Development

• Speed;

• Context;

• Notifications;

Bonus Advice

• Watch for Kindle

Thanks!