ux strat 2013: aline baeck, beyond wireframes how user experience methods can foster innovation...
DESCRIPTION
Aline Baeck's presentation at UX STRAT 2013TRANSCRIPT
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BEYOND WIREFRAMES How User Experience Methods Can Foster Innovation And Solve Business Problems
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WHO Aline Baeck
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WHY Innovation Workshops
I applied the methods the next day with my team and we’ve redirected our project in a more purposeful manner… a higher level of success is inevitable
Participants are now more effective with their teams… We now have a shared view of what success looks like
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” “ ”
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WHEREY Intuit
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Photo by Josh Berglund
EUREKA
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THE AUDIENCE
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THE RESULT The Innovator’s Toolbox: Everyday D4D for the PM Community
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THE DETAILS Day 1: Solving problems with design methods Day 2: Leading a team using design methods
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SAY
DO
THINK
FEEL
D4D | Empathy Map
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THE GOOD Photo by D Sharon Pruitt
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THE GOOD Personalization
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THE GOOD Real Problems Photo by Christian Senger
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THE GOOD Station Rotation
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THE GOOD Flexible Content Photo by echiner1
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THE GOOD Longitudinal Support
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Sketch by Erin Liman, Intuit
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THE BAD Who To Convince Photo by Chris Tweddle
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Customer Problem
Problem Type Executive Team Support
TeamProject Goal
Vague
Puzzle Unaware
New or-Churning
Assumed
Narrow
Mystery Supportive
FunctionalDefined
Why Customer Problem OccursDocumented Hypothesis
Interaction with Customer
Target Customer
Seldom
Broad
Frequent
Narrow
Team Risk ToleranceStick to Tried-and-true
Fearless Project Ambition LevelAchieve Parity
Change the Game
# of Concepts Identified1 50+
Project: Date:
THE EXAMPLE Diagnosis Tool
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Scope ofCustomer Problem
Project Vision Executive Team Support
TeamProject Goal
Vague
Ambiguous Unaware
New or-Churning
Assumed
Narrow
Clear Supportive
FunctionalDefined
Understanding of Customer Problem
Based on Guesses
Based on Facts
Interaction with Customer
Target Customer
Seldom
Broad
Frequent
Narrow
Team Risk ToleranceStick to Tried-and-true
Fearless Project Ambition LevelAchieve Parity
Change the Game
Breadth of Concepts IdentifiedHomogeneous Diverse
Project:
Intuit :: D4D :: Project Diagnostic
Date:
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MORE INFO
“The Innovation Catalysts”, HBR June 2011 http://hbr.org/2011/06/the-innovation-catalysts/ar/1
“Design Thinking: Expanding UX Methods Beyond Designers”
chapter in User Experience Best Practices: How to Achieve More Impact with User Experience.
A. Baeck, P. Gremett, McGraw-Hil, 2011
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THANKS
Photo by Simon Yeo
Erin Liman Joseph O’Sullivan
Kaaren Hanson
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QUESTIONS? Aline Baeck [email protected] @alinebaeck