UX TIPS TO GETA PERFECT WEBSITE REDESIGN

•Website redesigning is a strategic business decision as your business site reflects you and your brand.

•So before you revamp it, you need to make adequate observation and gather facts to figure out whether this step is inevitable as frequent redesign can make your website deviate from its strategic goal.

•Here are few checklists you need to go through before you actually initiate the redesign process:

•As redesigning is a huge investment you need to ask yourself repeatedly why you want to go for it.

•Before you make any change to your site design, get your hands on the analytics and note down your starting position for key website metrics like visits, conversion rates, search rank, visits and others.

•Then set clear goals about the change you want to achieve in these metrics with redesign so that you can create strategies for realizing each goal.

•From these goals you would have key performance indicators which can be used to measure the effective of redesign.

•Buyer behaviour has been changing over the years and there is an increasing expectation of personalized experience among them.

•Therefore, you can address this need of buyers by integrating personalization engine and strategy in your redesign to rectify weak conversion rates.

•Even your analytics would help you generate personal preferences data for existing customers and by creating unique personalized experience for them, you can boost sales.

Personalized web experience

•As there is a tremendous increase in the number of customers using mobile devices to shop online, businesses who have not yet optimized their site to adapt with this change are losing out a great deal.

•Moreover, when mobile users don’t find it intuitive to navigate your website with their devices they would end up at your competitors’ websites.

•Therefore, consider transforming your website to responsive design with your impending redesign.

Use responsive design

•Just going responsive won’t be enough to enhance mobile experience of your customers.

•Therefore, make this redesign an opportunity to even rectify navigation issues, if any, because your buyers want to finish the buying process without much hassle and if they one experience ease they would be your repeat customers.

•Also make your site visually appealing and optimize it for search engines by following modern SEO guidelines.

•If after going through the above steps, you think that redesigning your website is the right thing to do for your business then consider these top tips to make a highly functional website:

Let loose your creative muscles

•Now, get started with collecting feedbacks from all those who are using your website, your customers and your colleagues as well.

•People within your company can guide you about what is not working below the surface and your customers feedbacks can give you insights about the look and feel, functionality and overall user experience.

Get guided by feedback's

•As redesign is a strategic business decision it is important to allocate budget right from the beginning so that after defining the scope of the project you know the extent of feasibility of each and every change you want to bring upon with the redesign process.

Allocate budget

•All is good if that works well with your customers. If they like it then your resources and efforts invested will bear fruit. Therefore, make user experience and functionality the key areas of focus in your redesign process.

•Take page load time, speed of website, navigation and all other aspects related to UX under consideration to get traffic and high conversions.

Prioritize UX and functionality

•Hope you got some idea about how to proceed with your redesign process and which areas to mainly focus on.

•It is advisable to seek professional expertise to make an informed investment.

Originally Published on - https://goo.gl/UWCLpO

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