ux unconference: content strategy

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Presentation for the UX Unconference held at the University of Arizona Libraries, December 6th, 2013. Video recording of the presentation available at: https://www.youtube.com/watch?v=-O_4jledWjM


  • 1.UX Unconference | University of Arizona Libraries | December 6th, 2013Developing a Website Content StrategyRebecca Blakiston Website Product Manager Associate Librarian @blakistonr

2. Meet Kristina Halvorson Content strategy plans for the creation, publication, and governance of useful, usable content.@halvorson 3. Audit 4. Consider goal and scope. 5. Create a spreadsheet. 6. Go through your website. Capture every web page you find. 7. Clean up what you find. 8. Share what you find broadly. Oh geez, look at the mess weve made 9. Analysis 10. What is the purpose to your content? 11. What is the current process? 12. Create editorial standards. 13. Strategy 14. Talk to everyone involved. 15. Define content roles and responsibilities. RoleResponsibilityRequestorRequests new content, content edits, or content deletionsProviderProvides content for publication on the webManagerEdits, improves, and manages the lifecycle of web contentReviewerReviews content before its published on the webPublisherPublishes content to the web 16. Establish workflows. New web page is createdProvider creates content Requestor requests a pageManager creates web pageReviewer approves web page 17. Use your content inventory. 18. Write like a human. Think like a robot.Sara Wachter-Boettcher @sara_ann_marie 19. Provide resources and training. 20. Learn more. 21. Questions Rebecca Blakiston blakistonr@u.library.arizona.edu @blakistonr