ux наоборот - введение в ux

Download UX наоборот - введение в UX

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iDM + UX

iDM 07.jun.2016

cgvictor

18+ !

Agenda ( UX) UX , !

Agenda () value ( UX) (engagement) ( )!

Accel track

, 2000 150 iDM, , CG Projects Group

uxspb / profsouxMicrosoft MVP 2007-2014Client Application Dev

UX

i. UX ?

user experience

user experience

-

user experienceto experience (smth)

person's total experience using a particular product, system or service

user experience

, ,

:

1. 2. :

experienceUser Interface / UXCustomer experienceCustomer relations + salesIssue management

, ,

(!)

i.

- :

search: ux

search: ux ,

UI: UX:

( ) UX UI - ?experience / interface

!= designer

= designer =

UI

UX

- - - - - / UX-

appearanceinteractionbusiness logicuse cases

interactionappearanceappearanceappearance

iii. , ,

- ?

-

-

-

( ) () / (value +/-)use case

.

-

- - - - customer needs , , ,

- - - - -

customer needs

- - ,

iiii. ,

lets get physical

- - - /-

-

- ,

- /

-

- /

Endorphine+

UX strategy

^ ^

1, !

1. 2.

detected

2, ! !

1. ( )2. ( )

Endorphine++ ?

Instant win

3, ! (promises & lps)

1. (mostly)2.

) ux engineer) ux lab) ?

cgvictor / cg@cg.net.ru

v. UX

- ?( UX)value

value , , QoL / , Value $$$

,

!=

Value +++ (), over deliver (limited time offer)Ikea Effect (D&G), loss aversion

UX, -: Value (inter)Action Value+ =

black magic

added value

(RAM) (T-shift) / interop

0. / /

1. First time experience2. 3.

4. Troubleshooting,

0. / (tesla)0.

- ? ()

Ultimate value:

, , , ,

56

focus & attention: 2015you

you

??

you

user environment

via Vladimir Tomberg / WUD 2015

(use case)59

vi. engagement map

80/20

20% , 80%

?)

,

1000 800 100 90 10 5 , 15

?) Engagement map / user journey

,

- , - --- - ? ?- ?

FTE & inline tips

?

KPI /

Engagement

()

MVP+++FFP

-?

vii.

- , , ,

() , (dogfood) ( , 80/20) ( power users) , ,

(gladwell) - . customer needs

?? A/B (good vs evil), focus groups,

55% vs 3x75?

viii.

time to market,

minimal value product

prod- full feature-

(beta, ctp, techprev, nightly) (power users, devmode)

+ value

Underpromise, overdeliver

/ UJm,

- ?, , .

cgvictor / cg.net.ru