ux vs seo 2014

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UX vs SEO The story of click to conversion

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Page 1: Ux vs seo   2014

UX vs SEOThe story of click to conversion

Page 2: Ux vs seo   2014

Presenters:

Jermaine RichardsSr. Creative UI/UX Designer

Zak NicolaExperienced Internet Marketer

Page 3: Ux vs seo   2014

UX vs SEO - FIGHT!!!

❏ Direction

Page 4: Ux vs seo   2014

UX vs SEO - FIGHT!!!

❏ Direction ❏ Traffic Volume

Page 5: Ux vs seo   2014

UX vs SEO - FIGHT!!!

❏ Direction

❏ Ease of Use

❏ Traffic Volume

Page 6: Ux vs seo   2014

UX vs SEO - FIGHT!!!

❏ Direction

❏ Ease of Use

❏ Traffic Volume

❏ Targeted Users

Page 7: Ux vs seo   2014

UX vs SEO - FIGHT!!!

❏ Direction

❏ Ease of Use

❏ Experience

❏ Traffic Volume

❏ Targeted Users

Page 8: Ux vs seo   2014

UX vs SEO - FIGHT!!!

❏ Direction

❏ Ease of Use

❏ Experience

❏ Traffic Volume

❏ Targeted Users

❏ Internal Traffic

Page 9: Ux vs seo   2014

UX vs SEO: Which Would You Choose?

A site without traffic?

Page 10: Ux vs seo   2014

UX vs SEO: Which Would You Choose?

A site without traffic?

A site without direction?

Page 11: Ux vs seo   2014

UX vs SEO: Which Would You Choose?

A site without traffic?

A site without direction?

How about one with neither?

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What is SEO?

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SEO Core Factors

❏ Onsite Optimization

❏ Offsite Optimization

❏ Domain Optimization

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SEO Core Factors - Onsite SEO

❏ Informative content

❏ Clearly labeled internal navigation - aka Internal links

❏ Micro data formatting

Page 16: Ux vs seo   2014

SEO Core Factors - Offsite SEO

❏ Keyword rich anchor text - aka Inbound links

❏ Local listings - Yelp, YP, CitySearch etc

❏ Relevant content surrounding links

Page 17: Ux vs seo   2014

SEO Core Factors - Domain SEO

❏ Structure of site content

❏ Age of Domain

❏ Keywords in domain

❏ Crawl management

Page 18: Ux vs seo   2014

What is UX/UI ?

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UX Core Factors

❏ Direction of traffic

❏ User experience

❏ Ease of navigation

❏ Conversion optimization

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Actionable Advice

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Simple SEO Tips❏ Insure page title is under 70 characters

❏ Place page info infront of brand

❏ Site content should be at an 8th grade reading level

❏ Don’t duplicate content or copy from other sources

❏ 500+ words to be considered valuable content

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Simple UX/UI Tips❏ Limit fields on submission forms

❏ Highlight the desired path with contrasting color

❏ Simplify the path of entry to conversion

❏ Limit the exit paths from the goal

❏ Don’t overload the page with options

Page 23: Ux vs seo   2014

UX and SEO Together at Last!❏ Clear site navigation

❏ Avoid the use of “click here” type links

❏ Use CSS to place media above content

❏ Properly name media with descriptive keyword rich

terms

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UX and SEO Together at Last!

❏ Increase Traffic

❏ Improved entry page traffic

❏ Convert more traffic to sales/leads

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Contact Information

Jermain [email protected]

Zak [email protected] - @zaknicolaLinkedIn - linkedin.com/in/zaknicola