ux vs seo 2014
TRANSCRIPT
UX vs SEOThe story of click to conversion
Presenters:
Jermaine RichardsSr. Creative UI/UX Designer
Zak NicolaExperienced Internet Marketer
UX vs SEO - FIGHT!!!
❏ Direction
UX vs SEO - FIGHT!!!
❏ Direction ❏ Traffic Volume
UX vs SEO - FIGHT!!!
❏ Direction
❏ Ease of Use
❏ Traffic Volume
UX vs SEO - FIGHT!!!
❏ Direction
❏ Ease of Use
❏ Traffic Volume
❏ Targeted Users
UX vs SEO - FIGHT!!!
❏ Direction
❏ Ease of Use
❏ Experience
❏ Traffic Volume
❏ Targeted Users
UX vs SEO - FIGHT!!!
❏ Direction
❏ Ease of Use
❏ Experience
❏ Traffic Volume
❏ Targeted Users
❏ Internal Traffic
UX vs SEO: Which Would You Choose?
A site without traffic?
UX vs SEO: Which Would You Choose?
A site without traffic?
A site without direction?
UX vs SEO: Which Would You Choose?
A site without traffic?
A site without direction?
How about one with neither?
What is SEO?
SEO Core Factors
❏ Onsite Optimization
❏ Offsite Optimization
❏ Domain Optimization
SEO Core Factors - Onsite SEO
❏ Informative content
❏ Clearly labeled internal navigation - aka Internal links
❏ Micro data formatting
SEO Core Factors - Offsite SEO
❏ Keyword rich anchor text - aka Inbound links
❏ Local listings - Yelp, YP, CitySearch etc
❏ Relevant content surrounding links
SEO Core Factors - Domain SEO
❏ Structure of site content
❏ Age of Domain
❏ Keywords in domain
❏ Crawl management
What is UX/UI ?
UX Core Factors
❏ Direction of traffic
❏ User experience
❏ Ease of navigation
❏ Conversion optimization
Actionable Advice
Simple SEO Tips❏ Insure page title is under 70 characters
❏ Place page info infront of brand
❏ Site content should be at an 8th grade reading level
❏ Don’t duplicate content or copy from other sources
❏ 500+ words to be considered valuable content
Simple UX/UI Tips❏ Limit fields on submission forms
❏ Highlight the desired path with contrasting color
❏ Simplify the path of entry to conversion
❏ Limit the exit paths from the goal
❏ Don’t overload the page with options
UX and SEO Together at Last!❏ Clear site navigation
❏ Avoid the use of “click here” type links
❏ Use CSS to place media above content
❏ Properly name media with descriptive keyword rich
terms
UX and SEO Together at Last!
❏ Increase Traffic
❏ Improved entry page traffic
❏ Convert more traffic to sales/leads
Contact Information
Jermain [email protected]
Zak [email protected] - @zaknicolaLinkedIn - linkedin.com/in/zaknicola