A User Experience

Website Evaluation

HELLO

I'll be your

UX Tour Guide

First Impression

Clear value proposition. A visitor immediately understandswhat your business is all about and why they need you above acompetitor.

Aesthetic design. The design is clean, organizedand pleasing to the eye and emotions.

Information hierarchy. The most importantinformation found toward the top of the page.

Relevancy. All content and images support yourcompany and brand values.

Eye path. The user's eye is immediately drawn to themost important sections/ information.

Social proof. The website promotes offsite social mediainteraction.

Usability

Accessibility. Those with visual impairments suchas poor vision or color blindness can easily use thewebsite.

Responsive/Mobile design. Website is accessibleby and useful to the multi­platform user.

Effective forms. Forms are simple, personalizedand help a user reach a goal.

Intuition. The steps toward reaching a goal areobvious and expected.

Navigation

Efficient navigation. Your website’s navigation islogically organized and categorized to findinformation quickly.

Conversion path. Your website guides a userthrough a predesigned path to accomplish a goal.

Consistency. The main navigation remainsconsistent across all pages.

Search. If need be (for larger sites) there is a searchfeature to ensure that a user can use search termsto find what they’re looking for immediately.

Design

Aesthetics. The website design and color scheme is aestheticallypleasing to the user.

Information Architecture (IA). Important information is placedhigher on the webpage.

Clean. The website’s design doesn’t feel cluttered andoverwhelming.

Consistency. There is a basic consistency in design throughout thesite.

Branding. The design and color scheme are easily recognizable toyour brand and support your brand’s overall look, feel andpersonality.

Content

Readability. Your content is easy to read, scannable and easy todigest.

Accuracy/Freshness. Your content is up­to­date and accurate.

Relevancy. The content on each page is relevant to that page andyour business, and is also relevant to your user and their needs.

Usefulness. The content on each page useful them accomplishsomething ­ such as solving a problem or accomplish a goal.

Enjoyment. Content is enjoyable to read and supports yourbrand’s tone of voice. (Especially blog content.)

Still not sure if your websitepasses the test? Allow us.