ux5_mobilmeet_casestudy_v4

UX CASE STUDY By Donald Wu General Assembly | February 20, 2016

mobilemeet

DISCOVERY ANALYSIS PROTOTYPING & TESTING

People who are shy, or socially anxious have a difficult time meeting and connecting with people at social events.Socially shy people are currently lacking a digital resource to create a comfortable environment where they can confidently meet and socialize with other people.


5. How do you feel about your social life? I want more friends 61% I’m OK with the ways things ar. 35.00% I’m a lonewolf. 4%

1. Where are you in the personality spectrum?

Extreme Introvert 15.00% Introvert 42.00% Social Introvert 41.00% Extrovert 1.00% Extreme Extrovert 1.00%

4. In what type of settings did you make most of your friends?

Social Media 28.00% In person 50.00% At work 27.00% School 40.00% Social events 11.00%

4. What is your ideal setting to hang out?

Somewhere quiet 98.00% Somewhere loud 2.00%

3. How often do you go out and be social?

1-2 times a week 67.00% 2-4 times a week 6.00% 5-7 times a week 1.00% Never 26.00%

2. What type of personalities do you tend to hang out with?

Introverts 14.00% Extroverts 5.00% A little bit of both 46.00% People who are like-minded 35.00%

SURVEY USER INTERVIEWSThe purpose of the online survey was to validate my hypothesis that people who are shy, or socially anxious have a difficult time meeting people and creating new friendships. I targeted group pages on Facebook, where members consist of people who considered themselves introverts. One of the groups was called “Social Introverts”. I also posted the survey on the news feed of one of my main competitor, an app called Anomo.

The survey was simple, and it examined the person’s social life and how they feel about it. At the end of the survey, I asked an open ended question, which I asked the participant to describe a time when they felt uncomfortable in a social situation?

Results:

“I always had anxiety in social situations involving with a large groups of people or even with one on one situation, but over time I become used to one on one situations.”

“I want to be in the company of people who know me and that can understand me, especially after a feel drinks.”

“I don’t really like small talk, I rather have a real conversation with people and I feel like when I go out people based on superficial reasons to talk to you.”

“I really don’t like it that I’m analyzing why people are not talking to me, or are talking to me. If I go out, I would have to be intoxicated or under the influence.”

“People who are open minded and feel comfortable talking to them. I wouldn’t have to worry about being lectured or criticized.” “I do like to meet more people. Although I

have a lot of personal stuff I have to deal with like my work. I wouldn’t mind to have more friends. I’ve motivated to be someone that people can depend on.”


Based on the data I collected from the user interviews and online survey, there were 6 major factors to successful social interactions:

ConversationsDislike small talks.

Prefers a conversation with purpose.

EnergyCan only be out and about for a certain amount of time before they get tired.

ConfidenceHaving a feeling of being judged, creating

anxiety during social situations.

Number of peopleThe more people in a social setting,

the faster they get tired.

EmpathyFeeling misunderstood for being socially

shy. Its difficult to feel connected.

ConnectionNot feeling connected with the other person.

INSIGHTS


Create an app that for people who are shy, or socially anxious to connect with other people at social events.Boost the confidence of the target audience and encouraging them to be proactive in connecting with other people.


Strengths• There is a sense of safety by not

having to reveal yourself.• Great for getting to knowing

someone with mutual consent.Weaknesses• No In-Person Interaction: Not

designed to meet other users in person.

Strengths• Users can start a Meetup Group• Social meetup groups are great

for meeting people & new friends.

Weaknesses• Too many groups for people

who are outgoing

Strengths• Share post anonymously• Search for post from around the

area• Clean and friendly UIWeaknesses• Not a great way to connect with

other people in person

Strengths• Users can search up nearby

friends• Users can check in at a

locations/buildingWeaknesses• Not great for meeting new

people

Strengths• Share post anonymously• Search for post from around the area• Clean and friendly UIWeaknesses• Not a great way to connect with


Anomo Meet Up Yik Yak Facebook Whisper


Anomo

Strengths• There is a sense of safety by not

having to reveal yourself.• Great for getting to knowing

someone with mutual consent.Weaknesses• No In-Person Interaction: Not

designed to meet other users in person.

Strengths• Users can start a Meetup Group• Social meetup groups are great

for meeting people & new friends.

Weaknesses• Too many groups for people

who are outgoing

Strengths• Share post anonymously• Search for post from around the

area• Clean and friendly UIWeaknesses• Not a great way to connect with


Strengths• Users can search up nearby

friends• Users can check in at a

locations/buildingWeaknesses• Not great for meeting new

people

Strengths• Share post anonymously• Search for post from around the area• Clean and friendly UIWeaknesses• Not a great way to connect with


Meet Up Yik Yak Facebook Whisper


Serena Michaels“I felt shy, I felt uncomfortable. What was I doing there? Do I belong there at all? Its like the people know what they are doing, but you have no clue what you are doing.”

Serena just moved to Seattle, Washington. She works in an ad agency as an illustrator.

Most of her close friends are either out-of-state, or too busy with their own life. So she usually goes out by her-self. She also likes taking photographs and visiting art galleries.

Her husband is an extrovert who has a lot more friends than she does. When they go out to a party or a social event, they’re usually hanging out with her husband’s group of friends.

24IllustratorMarriedSeattle

Age:Occupation:

Status:Location:

• To connect with other illustrators at an event• To meet interesting people at a networking event.• To have real and meaningful conversations.• To enjoy an event with other people.

• Feels uncomfortable when she doesn’t know anyone at a social event.

• Dislikes small talks• Feels anxious when meeting strangers• People think she is rude because she can be reserved

Serena requires frequent alone time to recharge after a social event. When she meets strangers, she over-analyzes other people’s perception of her.

Painting Indy Films

Meditation

Intraversion

Loner

Poor

Poor

Android

Extraversion

Social Butterfly

High

High

Iphone

Personality Type

Social Life

Digital Literacy

Social Skills

Device Usage


James Chan“I always had anxiety in social situations involving with a large groups of people or even with one on one situation, but over time I become used to one on one situations.”

James was born in Beijing, China and moved to Chicago when he was 22 years old. He doesn’t have a huge social circle since he mainly spent his time studying and fo-cused on obtaining a Master’s degree in Electrical Engi-neering when he was in college.

James is currently employed full-time, and he doesn’t have much time to socialize outside of work. When he does, it’s usually once or twice a month with his co-workers.

• To meet other people in the Engineering field• To improve work / life balance.• To be part of a social circle where he feels comfortable.• To make new friends.

• He struggles to be himself when he has to socialize with people he just met.

• Feel misunderstood by peers.• Work is affecting his social life.• May come out to blunt for some people.

James is well-mannered and respectable when socializing with his peers. However, he has a difficult time being around his manager, or anyone in a superior position. Having low self-esteem, he tend to talk stick to himself and spend a lot of time on his phone, just so he can avoid social interactions.

Big Bang Theory

Anime Javascript

Intraversion

Loner

Poor

Poor

Android

Extraversion

Social Butterfly

High

High

Iphone

Personality Type

Social Life

Digital Literacy

Social Skills

Device Usage

30Electrical EngineeringSingleChicago

Age:Occupation:

Status:Location:


Samantha Fields“There are so many micro-interactions that are not as meaningful, whereas if you were talking with someone one on one, it’s much more substance. You remember the person’s name or face, you don’t have a dim recollection where you met them, and you create a much stronger connections.”

Sammantha is a freelance journalist from Los Angeles, California. She has a passion in informing his readers about very important social issues such as police brutality and economic inequality.

Part of her job is to find people to interview for her stories. Which mean she is usually out and about. On the side, she enjoys photography and pizza.

• To meet other editors and journalists• To find leads for writing new stories.• To connect with a potential client.• To connect with someone from the LA Times.

• Feels uncomfortable when he doesn’t know anyone at a social event

• People judge him negatively for her quiet demeanor• Dislikes small talks

Samantha usually spends a lot of time by herself. She only goes when she needs to cover a story or conduct an interview for her stories. Her favorite app is Twitter because it’s an effective way for her to stay up to date on the news.

Reading Watching “The Office”

Photography

Intraversion

Loner

Poor

Poor

Android

Extraversion

Social Butterfly

High

High

Iphone

Personality Type

Social Life

Digital Literacy

Social Skills

Device Usage

23JournalistSingleLos Angeles

Age:Occupation:

Status:Location:


Angelo Thompson“I really don’t like it that I’m analyzing why people are not talking to me, or are talking to me. If I go out, I would have to be intoxicated or under the influence.”

Angelo is a college student from Chicago and is majoring in Marketing. He enjoys mind-stimulating conversations about traveling, astronomy, and rock climbing. He is also interning for an ad agency, where communication with upper management and clients is part of the work flow.

He also goes to the rock climbing gym about 3 times a week. He has made a few friends at the gym who are just as passionate about rock climbing as he is.

• To find a rock climbing partner.• To meet people around him who are into rock climbing.• To find new and interesting people to hang out with.

• Loud social settings becomes draining• His close friends are not into rock climbing• Can be very shy around strangers

Angelo enjoy reading blogs about traveling and rock climbing. He usually spends a lot of personal time in the house or at the rock climbing gym.

Rock Climbing

Pool Traveling

Intraversion

Loner

Poor

Poor

Android

Extraversion

Social Butterfly

High

High

Iphone

Personality Type

Social Life

Digital Literacy

Social Skills

Device Usage

20CollegeSingleChicago

Age:Occupation:

Status:Location:


HIGH PRIORITY

LOW PRIORITY

NICE

TO

HAVE ESSENTIAL

Users can post a status

Bio, Occupation,and Organization

Request to meet in person

Users can Check-Into a location

Checking in to an event

Chat with other usersRate other user profileLimited User profile

Create an event andshare with other users

Invite Users to an event

API with Facebook’sEvent’s feature

API with Linkedin profile

Search events goingaround in user’s location

A map that shows thelocation of users in an event

Each event willhave an Activity feed

Hashtags

Users can follow other users

Push Notifications

A personality test candetermine personality type

Show upcominglocal events.

Events that users plan toattend can be sync to the Calendar

app in user’s device.

Users can select the languagethey want the app to run on

Have an objective section

Request to revealprofile picture

Filter system

Request ot revealsomeone’s location

A page to show who is around you

Option to switch betweenhidden and public profile

People you want to meet

Fun facts

Users can see if otheruser reads message

Meet now, meet later, no

Pin a meetup spot

Personality type

CREATING THE MVP


“Would like to see a section with an objective to why you want to meet.”

“Good to know the person’s profession, company for networking.”

“Helps cut to the chase to show someone’s profession or company.”

“A page to show who is around you.”

“Instead of reveal location, reveal person’s profile picture.”

“This would work well at business networking events.”

“For distance, I would like to know if someone is within a specific proximity from me.”

USER FEEDBACK


1. The user can login with an existing LinkedIn account.

2. This is the avatar page, where the user is required to select one for their account.

3. After going thru the on-boarding process, the app delivers a Check-In page. This shows the user’s location to other users.

4. In this page, user have the option to user a Public profile when they Check-In. If the user swipes down, the app presents the option to use a private profile.

5. The button takes the user to the Home page.

6. The button takes the user to the Home page.

7. Swiping up will take user back to the Public profile option.1

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8. User can select the location to where they want to Check-in.

9. Tapping this button will display information about the location.

10. The app encourages the user to write an objective when checking in to a location.

11. This is the Map icon.

12. Tapping the button will take the user to the Home page.

13. Indicates the location where the user Checked in.

14. User can filter through New or Nearby feeds from other users who also checked in.

15. This is the Call to Action button for sending a Meet Up request to the targeted user.

16. This sends a Meet Up request to the targeted user.

17. The user can edit their Introduction or Fun Facts section.

18. User can filter through Messages or Meet Up Request in the Inbox page.

19. This is the incoming section, where the user can either Accept or Reject a Meet Up Request.

20. This is the outgoing section, where the user can see the status of their Meet Up Request. If a request is accepted, the user can tap on the action link, which a modal will appear.

21. This is the modal that pops up when a Meet Up request is accepted. The user can decide to reveal their location to meet.

22. The user can swipe left or right to instantly send a Meet Up request.

23. The user can touch and drag the map to Pin Point a meeting spot.

24. The user can instantly share their location on the map.


Based on the usability testing for the Hi-Fi Prototype, the majority of the participant commented on concept of the Hidden and Public Profile. Most of the participants didn’t think it was necessary for a networking situation. Some say the feature provides a sense of safety.The next steps: improve the On-boarding process to better educate the users of the purpose of the Profile feature and simplify the prototype by removing the features that were ignored and making key task more efficient.

mobilemeet

Hi-Fi Prototypehttps://invis.io/3B5UIHG2Z

ux5_mobilmeet_casestudy_v4

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