UXPA 2013 IGNITE: Focus Groups for UX - The Root of All Evil

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Part of a debate style presentation at UXPA Intl conference where 2 presenters argue for Focus Groups as a UX method and 2 presenters argue against Focus Groups as a UX method.

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  • 1. Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri 2013 Focus Groups for UX

2. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri Focus Groups for Market Research 3. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Define User Requirements 4. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Define User Requirements 2. Design a Products UI 3. Evaluate a Products UX 5. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri Define User Requirements Quantify the target users Research their task and work flows Prioritize user needs The Role of UX 1. Define User Requirements 2. Design a Products UI 3. Evaluate a Products UX 6. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri FOCUS GROUPS Ask 8 people in a cold conference room to recall their product needs SURVEYS & FIELD RESEARCH The Role of UX 1. Define User Requirements 2. Design a Products UI 3. Evaluate a Products UX VS 7. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri FOCUS GROUPS Ask 8 people in a cold conference room to recall their product needs SURVEYS & FIELD RESEARCH Go to their workplace and see for yourself The Role of UX 1. Define User Requirements 2. Design a Products UI 3. Evaluate a Products UX VS 8. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri FOCUS GROUPS Ask 8 people in a cold conference room to recall their product needs SURVEYS & FIELD RESEARCH Go to their workplace and see for yourself Then survey the masses The Role of UX 1. Define User Requirements 2. Design a Products UI 3. Evaluate a Products UX VS 9. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri VS FOCUS GROUPS Ask 8 people in a cold conference room to recall their product needs SURVEYS & FIELD RESEARCH Go to their workplace and see for yourself Then survey the masses The Role of UX 1. Define User Requirements 2. Design a Products UI 3. Evaluate a Products UX 10. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Define User Requirements 2. Design a Products UI 3. Evaluate a Products UX FOCUS GROUPS 8 people sketching and card sorting ONLINE CS & TEAM DESIGN VS 11. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri VS The Role of UX 1. Define User Requirements 2. Design a Products UI 3. Evaluate a Products UX FOCUS GROUPS 8 people sketching and card sorting ONLINE CS & TEAM DESIGN Hundreds card sorting online 12. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri VS The Role of UX 1. Define User Requirements 2. Design a Products UI 3. Evaluate a Products UX FOCUS GROUPS 8 people sketching and card sorting ONLINE CS & TEAM DESIGN Hundreds card sorting online Then conduct internal design charrette 13. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri VS The Role of UX 1. Define User Requirements 2. Design a Products UI 3. Evaluate a Products UX FOCUS GROUPS 8 people sketching and card sorting ONLINE CS & TEAM DESIGN Hundreds card sorting online Then conduct internal design charrette 14. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Define User Requirements 2. Design a Products UI 3. Evaluate a Products UX FOCUS GROUPS USABILITY TEST VS 15. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Define User Requirements 2. Design a Products UI 3. Evaluate a Products UX FOCUS GROUPS Design Walkthrough with moderator driving USABILITY TEST VS 16. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Define User Requirements 2. Design a Products UI 3. Evaluate a Products UX FOCUS GROUPS Design Walkthrough with moderator driving USABILITY TEST 1x1 study of user behavior where the participant drives VS 17. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Define User Requirements 2. Design a Products UI 3. Evaluate a Products UX FOCUS GROUPS Design Walkthrough with moderator driving USABILITY TEST 1x1 study of user behavior where the participant drives VS 18. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Discovery 1. Design 1. Evaluate Traditional Market UX Research 19. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Discovery 1. Design 1. Evaluate Traditional Market UX Research Surveys and Focus Groups Field Research eCard Sort and Focus Groups Design Charrette Usability Test Focus Groups 20. 2013 Focus Groups The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Discovery 1. Design 1. Evaluate Traditional Market UX Research Surveys and Focus Groups Field Research eCard Sort and Focus Groups Design Charrette Usability Test Focus Groups Focus Groups for UX =