UXPA 2015 UX Strategy Tutorial

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<p> 1. StephenDenningUXDirector @steve_denning AbiReynoldsPrincipalUXConsultant @abijreynolds 22June2015 1 Whatthe*UX?!? AStructuredApproachtoTacklingUXStrategy #uxpa2015 @uservision 2. 2UXPA2015 Yourhosts forthis evening Abi @abijreynolds Steve @steve_denning 3. 3 Whosintheroom UXPA2015 4. 4UXPA2015 150+yearsexperience 5. UXPA2015 DirecHng Managing Researching Designing ConsulHng 6. 6UXPA2015 7. 7UXPA2015 8. 8UXPA2015 9. UXPA2015 SizeofUXteam 10. 10UXPA2015 11. 11UXPA2015 12. 12UXPA2015 hQp://www.briHsh-sign.co.uk/briHsh-sign-language/ Introduce yourself 13. TutorialAims TothinkaboutwhatUXStrategymeanstoday ToconsiderthechallengesofimplemenHngUXStrategy ToworkthroughaframeworkforcreaHnganddevelopingUX Strategyinyourcompany Todeveloparoadmap/acHonplantomatureUXinyour organisaHon UXPA2015 13 14. PresentaHonHtle/Footertext 14 Ourjourneyhere 15. 15UXPA2015 16. 16UXPA2015 17. May2015 17 18. TheChallengesofEmbeddingUX EducaHon&amp;Awareness BusinessAlignment ProvingtheValue IntegraHon 18UXPA2015 19. Servicesareo`encreated fromtheinsideoutonly consideringthecustomer experienceattheend, makingtheexperiencea consequence,ratherthan anintenRon. UXPA2015 hQps://hbr.org/2009/06/a-framework-for-building-custo.html 20. Weshouldthinkaboutthe customerexperiencerst andbuildfromthat. Thismakesthecustomer experienceintenRonal ratherthanconsequenRal. UXPA2015 hQps://hbr.org/2009/06/a-framework-for-building-custo.html 21. UXU=X Developer-drivenexperience 21UXPA2015 22. UXU=X Product-drivenexperience 22UXPA2015 23. UXU=X HiPPO-drivenexperience 23UXPA2015 24. 24 25. UXUI 25UXPA2015 26. Source:www.helloerik.com/ux-is-not-uiUXPA2015 27. =UXStrategy 27UXPA2015 28. 28Source:GoogleUXPA2015 29. 29 ProductUXStrategy vs InsRtuRonalUXStrategy UXPA2015 30. WhatdoesUXStrategy meantoyou? 30UXPA2015 31. WhyUXStrategy? Clearlycommunicateswhereyouwanttobe StatesprocessesandacHviHesneedtosetuporimprove ArHculatesjobrolesandresponsibiliHes Providesasetofguidelinesandprinciplestosteerprocesses Educatesandraisesawareness Allocatebudgets PutstheUserandInsightsattheCentreoftheProcess 31UXPA2015 32. Framework 32UXPA2015 33. PresentaHonHtle/Footertext 33 Vision Landscape Roadmap Measure WheredoweWhereareweHowdowegetHowwillweknow wanttogetto?now?there?ifweresuccessful? 34. Vision 34UXPA2015 Wheredowewanttogetto? 35. WhatisaUXVision? 35UXPA2015 Aclearstatementofforward-lookingintent.Adesiredend-state. What? Why? UXVisionstatement Roadmap Who? When? How? 36. Cra`ingtheVision 1.ApplytheUX lenstothe organisaRonal vision 36 UX UXPA2015 37. Useful DesirableUsable Valuable CredibleFindable Accessible UXPA2015 2.Pullin theelements oftheUX Source:PeterMorville Cra`ingtheVision 38. UXPA2015 3.Createthe UXVision Source:yourdicHonary.com Cra`ingtheVision Short Specic Unambiguous Simple Avoidbeingtoospecic Avoidbeingtogeneric Thebestvisionwillbeclearaboutwho youaswellaswhoyouwishtobecome. 39. Landscape 39UXPA2015 Whereareweatthemoment? 40. Push/PullFactors UXPA2015 Whatisholdingyouback? Whatispushingyouforward? 41. Integrated Managed Recognised Informal UXMaturity HowestablishedisUXinourorganisaRon? UXPA2015 42. Roadmap 42UXPA2015 HowwillwegetfromAtoB? 43. PresentaHonHtle/Footertext 43 Buildingtheteam 44. 44UXPA2015 UX Product CX Digital MarkeRng Agile 45. Measure 45UXPA2015 Howwillweknowifwearesuccessful? 46. UXPA2015 46 47. UXPA2015 47Source:ArronWalterUXmaQers Wisdom Knowledge InformaHon Data 48. KeyPerformanceIndicators Purpose Timescales Benchmarks AcRons UXPA2015 49. KeyPerformanceIndicators Strategic Web(AnalyRcs/SEO) Financial/sales Support Social Campaign UX/Usability Usefulness Findability EecHveness Eciency SaHsfacHon UXPA2015 50. 50 Vision Landscape Roadmap Measure UXPA2015 51. 55NorthCastleStreet Edinburgh EH23QA UnitedKingdom Tel:01312250850@UserVision www.uservision.co.uk hello@uservision.co.uk StephenDenningUXDirector @steve_denning AbiReynoldsPrincipalUXConsultant @abijeynolds 22June2015 </p>