uxsg2014 #2 keynote - leading ux (hsin olive eu)
DESCRIPTION
Leading UX Presented by Hsin Olive Eu Director, HIE Trend Micro, TaiwanTRANSCRIPT
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Hsin Olive Eu Director, HIE Trend Micro, Taiwan
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Special Thanks
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• UX Leadership
• Tennis Pro vs. UXer
• 5 Principles of Being a Successful UXer
Agenda
UX Leadership
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“Leaders are people who influence others to accomplish shared goals. Whether explicitly or
by tacit example, they establish and foster values, help people envision a future direction,
and support them in getting there.”
- Kim Goodwin
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Feasibility Viability
Desirability
開發的出來嗎?
有人會想要買嗎?
有人會願意買嗎?
Innovation Pyramid
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UX Practitioner
Development Process
Company Culture
Organization Type
UX Maturity
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UX Leadership ≠ UX Management
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??
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UXers Should Be Equipped with Leadership
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user centered design usability testing user research user experience design information architecture user tasks analysis user flows design prototyping front-end development visual design contextual interview card sorting participatory design diary study service design ethnography study interaction design mobile design
Hard Skills
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communication visionary collaborative innovative organized flexible influential advocate trustworthy knowledgeable motivating decisive clear approachable open energetic engaged inspirational
Soft Skills
Tennis Pro vs. UXer
Mouth Engages the team to build a shared vision of success
Brain Identifies weaknesses and reacts
Hand Creates successful,
reproducible attacks
Passion drives perfection
Heart
Eyes & Ears Observe the opponent to determine the best strategy
Brain Identifies the problem
Eyes & Ears Observes and understands the audience
Mouth Engages to build a shared vision
Hand Sculpts and reproduces successes
Heart Drives passionate ownership
Heart Drives passionate ownership
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“Choose a job you love, and you will never have to work a day in your life.” 知之者不如好之者,好之者不如樂之者
- Confucius
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Ownership & Empathy
GE Healthcare Adventure Series
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1. Know 2. Try 3. Love 4. Buy
Standard UX Focus
Standard Marketing Focus
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1. Know 2. Try 3. Love 4. Buy
E2E Customer Experience Journey in Trend
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Example: Hand-Made Quick Start Guide
Eyes & Ears Observes and understands the audience
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10%
40%
50%
Research Design Coordination/Communication
What Are UXers in Trend Doing Everyday?
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Get to Know Your Stakeholder
CEO GM Executives Business sponsor Sales Marketer Legal Project manager Product manager Architect RD QA Support Front-end developer Visual designer Content provider Customers
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Stakeholder Types In
tere
st
Influence Power HIGH LOW
LOW
HIGH
Key Player Non-supportive
Supportive Marginal
Collaborate Closely
Keep Satisfied
Keep Informed
Monitor
Brain Identifies the problem
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“If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution.”
- Albert Einstein
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Define the Problem
Design
Mouth Engages to build a shared vision
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The furthest distance in the world is not between life and death, but when I present a design and you don’t buy in
調整照片文字
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But Did You…
• take business goals into consideration?
• align the design goals with the business goals?
• talk about the same target users with your stakeholders?
• define measurable UX goals clearly?
• put your stakeholders in the customers’ shoes?
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Transparency
Involvement
Collaboration
Alliance
Hand Sculpts and reproduces successes
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Fit In Development Process
Trend Agile “Design” & Development Process
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Build Role Models
Conduct Field Studies Synthesize Together Visualize the Findings (CJM)
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Reproduce for Win-Win-Win
Take-away
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user centered design usability testing user research user experience design information architecture user tasks analysis user flows design prototyping front-end development visual design contextual interview card sorting participatory design diary study service design ethnography study interaction design mobile design
Hard Skills
變一頁
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communication visionary collaborative innovative organized flexible influential advocate trustworthy knowledgeable motivating decisive clear approachable open energetic engaged inspirational
Soft Skills
變一頁
Brain Identifies the problem
Eyes & Ears Observes and understands the audience
Mouth Engages to build a shared vision
Hand Sculpts and reproduces successes
Heart Drives passionate ownership
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Questions?
鷹眼挑戰
Thank You See You @ Workshop
Title
• Know the software development process and how UCD process fit into it
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Element
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• Content