Applying Lean UX in designing enterprise software from ground up Kok Chiann

UX Manager, Ezypay & iconnect360

I’m here to share about our learnings Around evolution

Alongside our product growth, and how Lean UX principles served as an enabler

How our UX process evolved

Just do it Growing

User Research

Laser focus on

outcomes

Let’s dive right in Here’s how it all started

It’s all breezy. The primary target market of the product is gyms.

Before release

Things were going along. Kind of a Kanban approach.

The UX process during then

…After rollout Things were less breezy

Our customer base was growing steadily. Progression towards targeting new market – Swimschools

iconnect360 was newly rolled out

Our UX process had to evolve…

?

But….

User research became critical

User research practices implemented within UX process to inform design

Refining our practices around Conceptualisation & Prototyping

• Sketch and firm the concept first

• Designing hi-fidelity prototypes with realistic data to validate designs

• Switched to using Invision for prototyping

- Front-end engineer required

- Takes days

- UX designers can do it

- Takes hours

Just the ones around user/customer validation.

Lean UX principles adapted into the UX process

Case Study: The crude persona

Case Study: Feature request to delete a member

Our product fared pretty well And we got on-board more and more clients

Rolling out to NZ, 6 countries in Asia & new target market of Swimschools. Process improved towards monthly release cycles for both products.

Our growth was exponential

Our UX process had to evolve…again

We needed to work smarter and focus on the top priorities constantly

A laser focus on outcomes was necessary

Empowering execution teams

• Cross functional teams

• Democratising creativity & decision making

• Sense of ownership

• Skills brought to table

• Collaborate towards the best outcome

The changing role of the designer

Facilitator Customer Advocate

E.g.: Improvising for low-risk, low uncertainty features.

Flexing the process

“Okay” solutions are okay

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Avoid further iterations (if possible)

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Collaborative focus towards outcomes

More Lean UX principles adapted into process

Case Study: Designing the Online Bookings Form

Wrap up With a quick summary

Be pragmatic in evolving your UX process

Just do it Growing

User Research

Laser focus on

outcomes

There is no one-size fit all process. Adapt principles that work for you.

Q & A Thank You!

kok.chiann@iconnect360.com

kokchiann.com