From Interaction to Impact Connecting Design with Social Outcomes

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Designing for Social Impact

Designing for Social Impact (as opposed to…?)

Designing for Social Impact Business

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Problem/ Solution Fit

Product/ Market Fit Scale

LAUNCHRISK

Lots Little

YOUR IDEA Are you solving the right problem for

the right people in the right way?

What is the best commercial

solution?

How should you build it?

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Problem/ Solution Fit

Product/ Market Fit Scale

LAUNCHRISK

Lots Little

YOUR IDEA Are you solving the right problem for

the right people in the right way?

What is the best commercial

solution?

How should you build it?

What should you build? PrototypeMinimum Viable Product (MVP)

Beta Release

What are you validating? Offering Product Execution

EXPERIENCE

BEHAVIOUR

ASSUMPTIONS

EXPERIENCE

BEHAVIOUR

ASSUMPTIONS

EXPERIENCE

BEHAVIOUR

ASSUMPTIONS

WHY?

EcoPort

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By 2018, Hong Kong will run out of available landfill space.

Hong Kong recycles 6.4% of its waste.*

* Not joking.

We learnt two things: !

1. Separation was an issue for solid waste (no-one wants to touch the gross stuff).

!

2. Transportation costs were the main hurdle for recycling to scale.

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How to Design for Social Impact

Above all, understand motivations You can’t change them, but you can design to influence behaviour

once you understand them.

Design ecosystems, not (just) apps Focus on the relationship between stakeholders and selectively

involve technology where it enhances interactions between them.

Disrupt a line item before you disrupt an industry

It’s easier to sell a solution to an existing problem, than it is to convince someone a problem exists that needs money

spent on it.

Resist definition Scoping your involvement means limiting your impact.

F*ck that: Design is a contact sport.

You might not be welcome. Triads, charities. The usual.

Thank you.