uxstrategy chicago meetup, february 25, 2015
TRANSCRIPT
My take on UX StrategyJessica Peterson, Ph.D.
@jessability
February 25, 2015
Who am I?
@jessability
• A strategy for building UX in your org
• How UX influences business strategy
What I’ll focus on today
About strategy
Strategy is what you don’t do.
—Michael Porter, Harvard Business Review, and traditional
The basics
Executive sponsorship
You may be in someone else’s territory
Don’t compromise quality
When it goes right
When it goes wrong
http://motivstrategies.com/pages/articles_what-is-the-real-value-of-design
Design-centricity performs financially
Practical tips
Start by training everyone
Invest in your people
Shadow your salespeople
Write a business plan
Write a one-page overview of that plan with key $
targets tied to your goals
My three branches
• Research on Internal Processes and Teams
• UX Practice Creation with Product Teams • Hiring UX personnel
• User testing for each product team
• Enterprise R&D • User Research
• Market Research
• Delivery system to disseminate insights to Marketing, Strategic Programs, Product
