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VISUALIZING LIBRARY DATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries April 12, 2011

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Page 1: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

VISUALIZING LIBRARY DATA

SLA Division of Pharmaceutical and Health Technology

Spring Meeting

Hilary DavisNorth Carolina State University Libraries

April 12, 2011

Page 2: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

LIBRARIES MEASURE A LOT OF THINGS

Page 3: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

WHY DO WE MEASURE THESE THINGS?

Value for money or time

Use of collections and services

Demonstrate worth and fit

Support decision-making

Better user experiences

Align with organizational goals

Page 4: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries
Page 5: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

GOALS FOR PRESENTING LIBRARY DATA

Impactful

Drive home our point quickly

Lingering impact

Easy to digest

Page 6: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

QUICK POLL

What is your primary spreadsheet and graph/chart making tool?

Flickr: ganzalo_ar

Page 7: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

MINIMIZE “NON-DATA” INK

What do you find distracting?

What makes it harder to interpret?

Page 8: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

SEQUENCE THE DATA

Before

Page 9: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

After

Page 10: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

What makes it hard to read these charts?

What time period does this data cover?

What are the units of measure?

GIVE CONTEXT

Page 11: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

BE STRAIGHTFORWARD

Before

Page 12: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

After

Page 13: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

DE-CLUTTER EXCEL

Remove those grid lines No 3-D bars Throw away the pie chart Label your axes Remember the units Order the data What’s your point? Don’t overwhelm Choose the best graph/table for your data Excel Chart Templates

Flickr:smemon87

Page 14: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

DATA VISUALIZATION TOOLS

Microsoft Excel

Google Gadgets

ManyEyes

Tableau Public

Swivel – defunct

Information Dashboards Flickr: JanneM

Page 15: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

GOOGLE GADGETS

Page 16: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

GOOGLE GADGETS

Page 18: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

TABLEAU PUBLIC

Page 19: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

EXAMPLE – JOURNAL BACKFILES COST PER USE

Excel’s defaults don’t do the data justice

Page 20: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

TABLEAU PUBLIC EXAMPLE

Page 21: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

SOURCES FOR INSPIRATION

http://flowingdata.com/

http://infosthetics.com/

http://www.gapminder.org/

http://www.visualcomplexity.com/vc/

Page 22: V ISUALIZING L IBRARY D ATA SLA Division of Pharmaceutical and Health Technology Spring Meeting Hilary Davis North Carolina State University Libraries

CREDITS Beautiful Data (Segaran & Hammerbacher, 2009) Show me the Numbers (Few, 2004) Now you see it (Few, 2009) Lisa Kurt and Will Kurt, University of Nevada Reno Edward Tufte Cory Lown (http://www.slideshare.net/corylown/data-

visualization-7522083)

[email protected]

http://www.visualcv.com/hilarymdavis