vachsoch- equation,emotion & einformation
TRANSCRIPT
VachSoch means “thought of well spoken word”to speak of Equation,Emotion,Einformation involved in the brand being promoted through it.
It is an initiative to promote Blue Thoughts & Green Interdisciplinary Approaches
What is a Blue Thought?(Inspiration : Research of W.Chan Kim & Renee Mauborgne for “Blue Ocean Strategy”)
A thought that★ doesn’t lead to organization pursuing
incremental improvements in desperate attempts to grab an extra point or two of the market share.
★ that triggers innovations to extend the boundaries of target segment
★ doesn’t set benchmarks but makes a new mark by following a road that was less traveled by.
What is Green Interdisciplinary Approach?(Inspiration : Concept of Green marketing that consists of marketing products and services based on environmental factors or awareness ).
An approach that★ Looks to non-customers to provide insights
into how one can create new, uncontested opportunities
★ Learns from industries, fields or disciplines that are not directly connected to the business
★ Aims for “equilibrium “ and “balance” in the culture within and outside the organization.
Approach that makes the right balance possible!
Understanding the ‘ART’ & ‘Science’ Part in the required Context Together...
So,at VachSoch, we also work on the science part of an ART Project and on the art part of a Science Project....
Because, we believe Science and Art are Inseparable!
How VachSoch promotes Blue Thoughts & Green Interdisciplinary Approaches in Science & ART Fields..
Through Marketing ?Yes ! but...We prefer to call it “Thought Marketing”. •We do it on suitable digital platforms •The content developed is meditative and purposeful •Promotes products and services based on environmental factors or awareness.
*“Companies involved in green marketing make decisions relating to the entire process of the company's products, such as methods of processing, packaging and distribution.[Source Investopedia]
*Green Marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. [Source Wikipedia]
Who does it?
VachSoch Catalyst and VachSoch Dampener working in tandem.
A Catalyst provides an impetus or stimulus to carry the forward reaction
And
a Dampener prevents the free fall
Both together help in optimizing the environment to obtain equilibrium and then sustain it.
How the “Start” Happens?
1. Right Now, VachSoch focuses on generating the right content for the client.
2. Promoting the developed content on the right channel using the right means comes under advanced phases.
• By evaluating the client case, content requirements are analyzed for further action.
• The content developed is basically for digital media that may be used offline too.
*Copyrights of the content are passed to the client as per the terms of the agreement.
What areas/fields VachSoch works in?
The areas of work are listed under two broad sections:
PACT - Poetry, Art, Culture & Trees
STEM - Science, Technology, Engineering & Mathematics
Art & Science are inseparable…. at VachSoch….. they walk together..[Equation.Emotion.Einformation]
How the “word” looks like?
-----Text Content includes------ArticlesEssays & ConversationsResearch Reports Campaign Content Brand Launch (in India) Content
-------Audio Content includes--------Webinar Podcast
Delivery Time Frame : 3- 6 months. *Specific timings depends on the time & resource consumption of the project.
VachSoch Projects ..
❑Designs By Maulshree (DBM)❑Chatbots Magazine❑Oges
[*Detailed case studies and relevant samples can be shared on request]
Art & Science are inseparable…. at VachSoch….. they walk together..[Equation.Emotion.Einformation]
Other Content Marketing Services
❏ Social Media Communication Planning❏ Paid Campaign Management❏ Positioning & Segmentation Exercises❏ Creating Buyer's Persona ❏ Website Wireframe Design Support❏ Website Landing Page Optimization
Delivery Time Frame : 6-12 months. *Specific Timings depends on the objectives of the brand promotion along with time & resource consumption of the project.
Contact VachSochContact Person: Namrata Nagar
Marketing Evangelist & Catalyst
Mail : [email protected]
Skype: Namrata.Trivedi72
………...Equation.Emotion & Einformation………………………………