vad är growth hacking
TRANSCRIPT
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Presentation på Nackademin @OlofNHeijer
GrowthHacking
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mind-set rather than a tool kitGrowth hacking is really a
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- how do I increase the lifetime value of a user?
- how do I get more users?- how do I get more of my users to be active?
a set of tactics and best practicesGrowth hacking is
for dealing with user growth
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Genom kreativitet
MINDSEToch lite galna idéer kan man skapa
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obsessive focus on user growthGrowth hackers have an
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REWINDThis is how it all begun
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”make things people want”
”is a feeling backed with data and information”Product Market Fit
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An understanding of marketing allows them to utilize inbound,
marketing, product, and engineeringGrowth hackers combine the disciplines of
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scientifically test new tacticsGrowth hackers
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are concerned with the entire lifecycle of a userGrowth hackers
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are data-drivenGrowth hackers
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exploit new growth channels extremely earlyGrowth hackers
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use their creativity
Growth hackers
to create new growth opportunities
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exhaust free growth firstGrowth hackers
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3000 användare/dag
WHO?
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Efter 6 månader, 1 miljon användare
3000 användare/dag
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Efter 6 månader, 1 miljon användare
3000 användare/dag
Efter 1,5 år lansering, 12 miljoner användare
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”P.S. I love you. Get your free e-mail at Hotmail”
but rather as something one builds into the product itself. ”
”A growth hacker doesn’t see marketing as something one does,
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“An idea is just an idea.
When and how you execute that idea
is what will define the outcome.”
WHO?
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Hyper local saturation campaigns
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Hur gör man?
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Vad använder man?
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WHO?
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has absolutely nothing to do with
Growth hacking
if one is able to code or unable to code
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Olof Nilsson Heijer
LinkedIn Twitter @OlofNHeijer
Form & Design Maja Lind
Tack!