FINAL PROJECT -TheMakeOver

Project Title : TheMakeOver1. Executive Summary 2. Situation Analysis2.1 Company overview2.2 Market overview2.3 Target customers3. Goal4. Strategy4.1. Target market4.2. Value proposition5. Tactics5.1. Product5.2. Service5.3. Brand5.4. Price5.5. Incentives5.6. Communication5.7. Distribution6. Implementation6.1. Infrastructure6.2. Processes6.3. Schedule

TheMakeOver would basically be one single place for all your trip related payment requirements.

You would have to add your card details in the app which you could directly use to make a transaction.

Currently, in this generation this would be very useful considering the pace at which the market is growing.

Eventually everyone is preferring e-money also keeping in mind the effects of demonetisation.

It obviously is an easier way of transaction and also the core customers and targeted people would be teens who would prefer technology taking over their heavy wallets.

Executive Summary

Offering to Schools/Colleges/Educational Institutions Integration:

Agreement with banks, web & mobile • Improves cash flow • Convenience for parents • Faster transaction

Lead the change in the education sector:• Enable tech • Brand awareness • Cross sell merchandise Convenience for students • Fee payment • Online admission forms • Purchase uniforms, merchandise, books

Goals

TheMakeOver would be targeting the e-market which has a lot of scope.

It also has a lot of competitors like MakeMyTrip but also has a great chance of advancement.

Target customers would be mostly teenagers and middle aged people who love to travel and make payments using e-wallets.

Schools and Colleges would also play a big part in it. Big MNC companies can also sell their products online

here and it will also benefit customers as they can not only shop but also pay their bills, all at one place!

The world is increasingly mobile, people want access from wherever they are, whenever they need.

Situation Analysis and Market Overview

Market includes all the internet users and smartphone users

Keeping in mind the global mobile world, TheMakeOver would be compatible with all

possible platforms including Android, BBM, iOS and Windows.

TheMakeOver wil eventually grow into something that offers a lot of functionalities in areas other than its chief purpose. This makes app bulky and takes up lot of space.

Processing takes time and fails sometimes.Unable to handle the huge traffic when new

offers are introduced.

OPPORTUNITIES

Online shopping has seen exponential growth in the recent years.

Entering the world of online shopping with top brands across all verticals.

THREATS

In the world of mobile commerce, the company completely relay on the smartphone users.

Smartphone penetrations and mobile internet access penetration are required.

●To be India’s Largest online booking company.

●Will start off by offering to manage expense to make trips and utility bill payments and later it will offers a full marketplace to consumers on its mobile app and emerged to be among top e-commerce businesses

●To Decide what to purchase, search across all verticals, place the order, pay the amount using Credit card, Debit card, Net banking or COD, receive the order, return if not satisfied. As simple as that !

GOAL

Market Description

Market includes all the internet users and smartphone users.

Keeping in mind the global mobile world,

TheMakeOver will be compatible with all possible platforms including Android, BBM, iOS and Windows.

Product Review

Based on customer reviews and ratings we can understand the contribution of mobile recharges on Citrus income.

Review of Competition

Its major competitors are Freecharge, Flipkart, Amazon, ebay, Snapdeal, Myntra…

Strategy :

Aim will be to power these :

Target is to have a collaboration with these big MNC’s and have such stats.

Startup founders translates to a mix of the following:

Financial rewards (cash, equity, a chance at a lifetime of wealth).

Behavioural identifiers (a larger cause, impact and recognition, thrill, freedom to do your own thing).

Lifestyle choices (flexibility and wellness).Development opportunities (career growth,

diversity of roles, the novelty of work, learning to startup).

It will have an e-wallet and ticket booking service and an E-commerce platform.

As expected, the services are known for, wont generate much revenue. They need funding of around at least for a billion dollars are needs to borrow another Rs 200 crore from any bank .

Initially, we will almost entirely rely on their E-commerce platform for revenues.

The model works as such:When you're a vendor trying to sell, you

either pay an annual subscription fee or a commission (or both) if you'd like to list your product on their site. If you're an advertiser, you pay a by-the-click fee to Citrus for advertising on their platform.

Most tech businesses follow a cash burn model for the first few years. They seem to have plans for future revenues (raising that much money would have been impossible had they not) but for now, this is how we are planning to seemingly make most of our revenues.

In a nutshell, TheMakeOver is the most likely startup to kill peer-to-peer Cash transactions especially those of small value. The way they intend to do this is to offer a competing wallet service with low or zero transaction costs, capture essential services online to build wallet size (recharge phones, bus tickets) and partner where there's an incumbent (eg. Uber).

The Mobile *is* itself the solution in payments. As far as convenience goes, it has the potential to disrupt cash. We carry it everywhere, its personal, secure to some degree, connected and everyone (will) has one. It's the same insight that's driving Apple Pay in the US; except we're predominantly a cash economy* - closer to what M-Pesa has achieved in Kenya for the unbanked. 

It's also the same insight that got Paypal started before they became what they're today.

Our initial strategy would be to themselves step in and provide specific services, especially those with low consumer entry-commitment and high pain-point. 

TACTICS :

Later we will be experimenting with marketplaces, but the speed at which they moved to nail Uber here in India makes me think carefully about what their original reasons are for starting up despite the challenges that their up against **.

We will also position ourselves as a (prepaid) payment gateway for e-Merchants, but I can't imagine anything but p2p payments as the holy grail. Prepaid e-commerce appears to be low-lying fruit, an early destination in a larger plan or perhaps just plan B?

So, to conclude. Give a few years and a few lucrative openings to place themselves as a payments partner in workflows in the real world (over the e-commerce use case). Our user base saturates consumer markets. On the back of that I can imagine that the following cash transactions might just be in their range: Payment to inner and intra-city Cab-drivers, intra-city bus ticket purchase (offline), Auto Rickshaw, Groceries and eRetail, Cash withdrawal from ATMs, small loans from friends, paying maids and more.

BookEazy (a service founded in 2006) offered a novel pay-on-arrival service that allowed movie-goers to reserve tickets against a security deposit and pay for their tickets at the theatre right before the show. We will deliberately pick this strategy over others for the same reason - the lowest common denominator is to prefer cash over plastic.

THANK-YOU !

DISCLAIMER : This presentation has been prepared for the Marketing Internship under the guidance of Prof. Sameer Mather as the final project by Vaibhav Sancheti, VIT VELLORE.