Holidays and festivals are the perfect time to promote

services/products. India is a big market for holiday and

festival advertising because the current boom in the

consumer spending has dictated that advertising is set

to take off as a B2B provider service.

IN INDIA 81% of India’s population uses Mobile Phone.

10% use Smartphone

9% use Multimedia Phone – which makes it one of the

most alluring destinations for established and new

businesses regarding advertising alike.

Smartphone: Call to action

Youngsters love engaging with their handhelds

Mobile can take care of time lag in marketing

Offer your brand through every means possible

Create shopping specials and market

Crowd source your market campaign

Be realistic and strategic about time

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We look at some ways that could up your marketing game.

Smartphone: Call To Action

Good marketing always has a strong call-to-action (or

CTA): an invitation, a special offer, a free download, or a

subscription.

For Valentine’s Day, your CTA would get you the

maximum bang for buck on your product marketing

campaign.

It could utilize a hybrid app or in app campaign, though

the best use would be the social media based ads.

Youngsters Love Engaging

With Their Handhelds

Young people enjoy using their mobile phones for deals

and leveraging those deals could be your marketing

campaign mantra for mobile.

Partner up with other companies; find companies that

are not selling products or services suitable for

Valentine’s Day.

However, they might have bigger email lists than you do

which target youngsters.

Collaboration results in better customer experience will

work for your marketing portfolio.

Mobile Can Take Care Of

Time Lag In Marketing

Don’t be disheartened if you are a little late on beginning

your campaign.

The secret of getting ahead is getting started.

Most people start their gift buying within a week of

Valentine’s Day so you are not really at a loss if you start

late.

Youngsters are quick to take up on last minute deals. The

recoil effect from other campaigns (because bulk of the

consumers shop on impulse) might benefit your campaign

if handled right.

Offer Your Brand Through

Every Means Possible

As Valentine’s day is celebrated by everyone (mostly) these

days; email marketing will benefit your campaign in a huge

manner, along with the usual mobile marketing.

Adding more subscribers to your mailing list, segmenting

your list demographically, coming up with good subject

lines and designing amazing emails will persuade an

average buyer to dig in deeper your products/services.

Targeted mobile ads work best for shopping offers and

brand building.

Location based mobile advertising will up your ante this

valentines season.

Create Shopping Specials

And Market

Creating and inventing Valentine’s Day special products and

services would attract customers.

In case your product is not readily molded into a Valentine’s

Day themed artifact, creating a Valentine’s Day themed

marketing campaign that revolves around that product is a

good idea.

Have contests and winnable prizes associated with those

products – the aforementioned collaboration can come in

handy for sponsoring such a contest.

Mobile ad exchange companies can handle such contests

for a fee and is the easiest option in this regard.

Crowd Source Your Market

Campaign

Make your customers write testimonials.

Customer feedback appended with a tag line such as

‘valentine’s day love’ or ‘frown on the V-day’ can put your

customers to write your marketing messages for you.

Release those messages on the V-day and see the magic

unfold.

Be Realistic And Strategic

About Time

If you’re sending emails to personal email address, send it

outside of work hours

If sending to a work email, send it during the workday.

Be specific and strategic so that your customers don’t get

frustrated with your emails and discard it as spam.

These points with just a simple personal touch like a quote or

a personal message that adds to the value of your mobile

marketing solutions would work wonders with the customers.

Not only the subscribers to your product or service come back

to you, you might just attract some unsuspecting love birds on

V-day by your impressive marketing skills.

Read more on Mobile Advertising:

3. Role Of Hyper Local Targeting In Mobile Advertising Platforms

2. How Mobile Advertising Has Grown In Smartphones Era?

1. Trends Of Mobile Internet Users In India

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