ValiDATED Learning

@stevesdrop

Minimal Viable Agenda

Outline my approach on customer development

Discuss the psychological aspects of practicing Lean

Dig into the interplay of discovery with ideation

Present findings through a concrete example of a customer development process

Get out of the building

Try not to pay for your MVP

In order to learn, failure must be an option

Create costs for validation

Make sure there are concrete ways to measure fit

Always take a moment to reflect

Have no shame, you haven’t earned it yet

Live to fight another day

Always give yourself the option to follow up

Assumptions can make an Ass out of U and Mptions

A pivot should be based on validated learning

Focus on the pain points

Beware of vanity metrics

Seriously watch out for vanity metrics

Definitely don’t scale based on vanity metrics

This is Still Your Reality

• Pivoting means keeping one foot planted

• Don’t be a cust-dev zombie.

Don’t Lose Coherence

• Make sure you have a single direction and goal

• Pandering leads to mediocrity.

My Accomplices

• John Pflug

• Emily Chesler

• Kelsey Falter

• Alex LeMontagne

• Sunglasses Vendor at 2nd Ave. and St. Marks