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SATURDAY, SEPT. 17, 2016 BARRETT, THE HONORS COLLEGE ARIZONA STATE UNIVERSITY TEMPE, ARIZONA Vaey Publicity Suit

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Page 1: Vall ey Publicity Summ it - WordPress.com · Steven Solomon, San Tan Sun News 2016 Valley Publicity Summit Committee Leslie Beckhoff, United Rentals Teri Carnicelli, North Central

SATURDAY, SEPT. 17, 2016BARRETT, THE HONORS COLLEGE

ARIZONA STATE UNIVERSITYTEMPE, ARIZONA

Vall ey

Publicity

Summ it

Page 2: Vall ey Publicity Summ it - WordPress.com · Steven Solomon, San Tan Sun News 2016 Valley Publicity Summit Committee Leslie Beckhoff, United Rentals Teri Carnicelli, North Central

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WELCOME

This event successfully defies the stereotype that media people and public relations people can’t get along.

At the Valley Publicity Summit, connections are made, explanations given, networking takes place. During and after the Summit, journalists maintain their vital roles as independent makers of decisions regarding coverage, but do so having informed PR practitioners of their story-pitch policies and preferences and those of the media outlets where they work.

Likewise, PR professionals come away with deeper understanding of the challenges media professionals face and the frameworks in which they respond best to story pitches – or decline them.

Feel feel to post to social media during the event using the hashtag #pubsum16.

Page 3: Vall ey Publicity Summ it - WordPress.com · Steven Solomon, San Tan Sun News 2016 Valley Publicity Summit Committee Leslie Beckhoff, United Rentals Teri Carnicelli, North Central

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SCHEDULE

8 a.m. ARRIVAL Continental breakfast The Refectory 8:45 a.m. WELCOME Mark Scarp, chair, Valley Publicity Summit Committee; public relations/communications manager, Heard Museum; and Valley of the Sun SPJ chapter past president

9 a.m. PANEL DISCUSSION Nine journalists talk about pitches they love (and hate) Moderator: Scott Davis, public information officer, Maricopa County Justice Courts; former assignment editor, KTVK-TV (Channel 3) and KPHO-TV (Channel 5)

10:15 a.m. BREAK Networking

10:30 a.m. SPEED-PITCHING Join media members in the area just outside The Refectory. See list of media representatives.

1 p.m. EVENT ENDS

Page 4: Vall ey Publicity Summ it - WordPress.com · Steven Solomon, San Tan Sun News 2016 Valley Publicity Summit Committee Leslie Beckhoff, United Rentals Teri Carnicelli, North Central

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SPEED PITCHING

MEDIA MEMBERS INCLUDE:AZ Big Media -- Jesse Millard, digital editorArizona Contractor & Community magazine -- Douglas Towne, editorArizona Health & Living magazine -- Michelle Talsma Everson, editorThe Arizona Republic/azcentral.com -- Jennifer McClellan, food writer The Arizona Republic/azcentral.com -- Richard Ruelas, features reporterDowntown Phoenix Journal -- Catrina Kahler, editorEast Valley Tribune -- Ralph Zubiate, executive editorfrontdoors.com -- Julia Patrick, publisherIndependent NewsMedia Inc. -- Melissa Fittro, reporterKJZZ-FM -- Casey Kuhn, senior field correspondentKNXV-TV (ABC15) -- Angie Koehle, business reporterKNXV-TV (ABC15) -- Tyson Milanovich, executive producerKPHO-TV (CBS5) -- Kris Pickel, weeknight anchorNorth Central News -- Teri Carnicelli, editorPhoenix magazine -- Craig Outhier, editorPhoenix Business Journal -- Ilana Lowery, editor-in-chiefPhoenix Business Journal -- Eric Jay Toll, economic development, banking and finance, infrastructure, transportation and utilities reporterPhoenix Home & Garden -- Rebecca Rhoades, editorPhoenix New Times -- Lauren Saria, food editorScience/Environment/Native Issues Writer -- Debra Utacia Krol Telemundo Arizona -- Maritza L. Felix, reporterTrends magazine -- Beth McRae, co-ownerWriteOnRubee -- Christina Barrueta, freelance food and beverage writer

Page 5: Vall ey Publicity Summ it - WordPress.com · Steven Solomon, San Tan Sun News 2016 Valley Publicity Summit Committee Leslie Beckhoff, United Rentals Teri Carnicelli, North Central

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SPECIAL THANKS

Our sincere appreciation is extended to Michelle Olson of Fingerpaint, who co-chaired the very first Publicity Summit in 2005, for her company’s generous support of the Summit.

We are also grateful to R&R Partners for their generous support of this event.

We would also like to warmly thank the administrators of Phoenix PR Pros, a Facebook group serving the Valley public relations community, for their allowing publicity about the Summit to be posted to the group.

We are most grateful to the Phoenix chapters of the Public Relations Society of America and the International Association of Business Communicators for publicizing this event to their members.

And we very much appreciate the volunteer service at this event of members of the ASU chapter of the Public Relations Student Society of America, Jillian Carapella, president.

The chapter also extends its gratitute to Barrett, the Honors College, at Arizona State University, and to university vice provost and dean, Mark Jacobs, Ph.D., for hosting the 2016 Valley Publicity Summit and providing us with so much support and assistance.

Page 6: Vall ey Publicity Summ it - WordPress.com · Steven Solomon, San Tan Sun News 2016 Valley Publicity Summit Committee Leslie Beckhoff, United Rentals Teri Carnicelli, North Central

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ABOUT S P J

The Society of Professional Journalists is the nation’s most broad-based journalism organization, dedicated to encouraging the free practice of journalism and stimulating high standards of ethical behavior. Founded in 1909 as Sigma Delta Chi, SPJ promotes the free flow of information vital to a well-informed citizenry through the daily work of its nearly 8,000 members; works to inspire and educate current and future journalists through professional development; and protects First Amendment guarantees of freedom of speech and press through its advocacy efforts.

The Valley of the Sun Professional Chapterof SPJ was chartered in 1958. It regularly sponsors journalism activities and events for reporters, editors, writers, freelancers, producers, publishers and public relations professionals working in the Phoenix metropolitan area.

We look forward to seeing you at next

year’s Valley Publicity Summit!

Page 7: Vall ey Publicity Summ it - WordPress.com · Steven Solomon, San Tan Sun News 2016 Valley Publicity Summit Committee Leslie Beckhoff, United Rentals Teri Carnicelli, North Central

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Valley of the Sun SPJ 2016-2017 Board of Directors

PRESIDENTAmanda Ventura, Evolve PR & Marketing; freelance writer

VICE PRESIDENTTim Eigo, Arizona Attorney magazine; State Bar of Arizona

SECRETARYKaely Monahan, KTAR-FM; The Arizona Room

TREASURER Teri Carnicelli, North Central News

BOARD MEMBERSDebra Utacia Krol, Science/Environment/Native Issues Writer Perri Collins, Collins Digital MediaRobert Leger, The Arizona Republic Mark Scarp, Heard Museum Steven Solomon, San Tan Sun News

2016 Valley Publicity Summit CommitteeLeslie Beckhoff, United RentalsTeri Carnicelli, North Central News Perri Collins, Collins Digital MediaTim Eigo, Arizona Attorney magazine; State Bar of ArizonaChristia Gibbons, freelance writer and editorNicole Greason, Barrett, the Honors College, ASUPaula LeClaire Pedene, Pedene PRMark Scarp, Heard Museum

Page 8: Vall ey Publicity Summ it - WordPress.com · Steven Solomon, San Tan Sun News 2016 Valley Publicity Summit Committee Leslie Beckhoff, United Rentals Teri Carnicelli, North Central

FACEBOOK.COM/PHOENIXSPJ

TWITTER.COM/SPJPHX

INSTAGRAM.COM/PHOENIXSPJ

WWW.PHOENIXSPJ.ORG