valley india re:imagining colour cosmetics retail_dec2013
TRANSCRIPT
RE:IMAGINING RETAIL DESIGN For Colour Cosme7cs
based on customer behaviour December 2013
“women look for ways to enhance their beauty. currently she is takes care of herself in 3 areas only”
RE:IMAGINING TYRERETAIL
(1) health
personal care (2)accessorize
clothes shoes bags accessories (3) colour hair but not skin
COLOUR COSMETICS haven’t captured the Indian woman’s
imagina7on yet
RE:IMAGINING TYRERETAIL
1. Looks glamorous but unfriendly naviga7on
2. Lack of knowledge about what to use?
3. Post purchase dissonance “Did I buy the right thing”
3 CHALLENGES
RE:IMAGINING TYRERETAIL
EYES LIPS
NAILS FACE
BODY both side
mirror with
message on the
other side
Space for brand images
Black carpet inviting
customers in Salon style product display and but colour
New range area
Glimpse of the colours inside
TV to run How-To videos
Ipad for browser interaction and new
product communication
Princess me section with an ipad for exploring
new products
dumb down the segmentation into body, face, nails, lips and eyes
inspire me with trials
help me use with the help of videos
RE:IMAGINING RETAIL DESIGN
SIS DESIGNS by ADDRESSING CHALLENGES
INSIGHTS & STRATEGY partner www.thebuystories.com