Reaching the parts others cannot reach

• Everybody’s doing it – grow your own has taken Everybody’s doing it – grow your own has taken off big timeoff big time

• Turn on your telly, you’ll find Carole Klein or Joe Turn on your telly, you’ll find Carole Klein or Joe Swift digging awaySwift digging away

• Jamie Oliver’s on a mission to ban junk food in Jamie Oliver’s on a mission to ban junk food in schoolsschools

• Even President Obama’s dug up the White Even President Obama’s dug up the White House lawn!House lawn!

• We’re all doing it - that’s why we’re all here todayWe’re all doing it - that’s why we’re all here today

I’m definitely doing it….I’m definitely doing it….

• I’m buying my local food whenever I canI’m buying my local food whenever I can

I’m definitely doing it….I’m definitely doing it….

• I’m buying my local food whenever I canI’m buying my local food whenever I can

• I’ve got my allotmentI’ve got my allotment

• I’m definitely doing it….I’m definitely doing it….

• I’m buying my local food whenever I canI’m buying my local food whenever I can

• I’ve got my allotmentI’ve got my allotment

• Built my fence Built my fence

• I’m definitely doing it….I’m definitely doing it….

• I’m buying my local food whenever I canI’m buying my local food whenever I can

• I’ve got my allotmentI’ve got my allotment

• Built my fence Built my fence

• Put up my Poly TunnelPut up my Poly Tunnel

• I’m definitely doing it….I’m definitely doing it….

• I’m buying my local food whenever I canI’m buying my local food whenever I can

• I’ve got my allotmentI’ve got my allotment

• Built my fence Built my fence

• Put up my Poly TunnelPut up my Poly Tunnel

• Bought my Eglu and my chickens Bought my Eglu and my chickens

But…But…

• you are one of this country’s 10,000,000 social you are one of this country’s 10,000,000 social housing tenants?housing tenants?

• you live here?you live here?

what ifwhat if

But…But…

• you are one of this countries 10,000,000 social you are one of this countries 10,000,000 social housing tenants?housing tenants?

• you live here?you live here?

• you’re trying to manage on less than £65 per week you’re trying to manage on less than £65 per week benefit?benefit?

• these are your local shops?these are your local shops?

what ifwhat if

But…But…

• you are one of this countries 10,000,000 social you are one of this countries 10,000,000 social housing tenants?housing tenants?

• you live here?you live here?

• You’re trying to manage on less than £65 per week You’re trying to manage on less than £65 per week benefit?benefit?

• these are your local shops?these are your local shops?

• You’ve never even cooked a potato or dug anything?You’ve never even cooked a potato or dug anything?

• You have a disability or are elderly?You have a disability or are elderly?

• And you don’t have a car?And you don’t have a car?

what ifwhat if

Would you be doing it then?Would you be doing it then?

Incredible Edible sells itself but…….Incredible Edible sells itself but…….

Not everyone is in a position to buy into itNot everyone is in a position to buy into it

We have to work harder at getting into We have to work harder at getting into communities where it’s not happeningcommunities where it’s not happening

These are the communities with massive future These are the communities with massive future health issueshealth issues

Where malnutrition exists now Where malnutrition exists now

Where lots of people rely on ready meals ‘cos it’s Where lots of people rely on ready meals ‘cos it’s cheaper, easier and in their comfort zonecheaper, easier and in their comfort zone

Social Housing Providers (RSL’s) like Pennine Social Housing Providers (RSL’s) like Pennine Housing are uniquely placed to make a difference Housing are uniquely placed to make a difference

We have direct access and an existing relationship We have direct access and an existing relationship with the people everyone else is struggling to with the people everyone else is struggling to reach but……reach but……

We can’t do it on our ownWe can’t do it on our own

This about partnership workThis about partnership work

The sum of the whole is far, far greater than the The sum of the whole is far, far greater than the component partscomponent parts

This year we’ve been working with Incredible Edible This year we’ve been working with Incredible Edible

This year we’ve been working with Incredible Edible This year we’ve been working with Incredible Edible

We’ve been getting into Todmorden’s most deprived We’ve been getting into Todmorden’s most deprived communitiescommunities

This year we’ve been working with Incredible Edible This year we’ve been working with Incredible Edible

We’ve been getting into Todmorden’s most deprived We’ve been getting into Todmorden’s most deprived communitiescommunities

We’ve been handing out vegetable plants We’ve been handing out vegetable plants

This year we’ve been working with Incredible Edible This year we’ve been working with Incredible Edible

We’ve been getting into Todmorden’s most deprived We’ve been getting into Todmorden’s most deprived communitiescommunities

We’ve been handing out vegetable plants We’ve been handing out vegetable plants

Promoting free range eggs Promoting free range eggs

This year we’ve been working with Incredible Edible This year we’ve been working with Incredible Edible

We’ve been getting into Todmorden’s most deprived We’ve been getting into Todmorden’s most deprived communitiescommunities

We’ve been handing out vegetable plants We’ve been handing out vegetable plants

Promoting free range eggs Promoting free range eggs

Giving cookery demonstrations Giving cookery demonstrations

This year we’ve been working with Incredible Edible This year we’ve been working with Incredible Edible

We’ve been getting into Todmorden’s most deprived We’ve been getting into Todmorden’s most deprived communitiescommunities

We’ve been handing out vegetable plants We’ve been handing out vegetable plants

Promoting free range eggs Promoting free range eggs

Giving cookery demonstrations Giving cookery demonstrations

And most important – talking to people and having fun And most important – talking to people and having fun

We’ll continue working together ‘cos it make senseWe’ll continue working together ‘cos it make sense

But away from here, landlords are preventing people from But away from here, landlords are preventing people from getting involvedgetting involved

They’re stopping tenants from keeping chickens in gardensThey’re stopping tenants from keeping chickens in gardens

They’re precious about community space, “oh no – we might They’re precious about community space, “oh no – we might need it for redevelopment” – well, they won’t be needing it need it for redevelopment” – well, they won’t be needing it for a year or two and that’s plenty of time to grow some for a year or two and that’s plenty of time to grow some spuds and a cabbage or two!spuds and a cabbage or two!

We all need to work together to get Housing Providers on We all need to work together to get Housing Providers on boardboard

If we don’t deliver Incredible Edible in social housing If we don’t deliver Incredible Edible in social housing communities then we’ve failedcommunities then we’ve failed

When you leave here today…When you leave here today…

Think about the Housing Associations and Council’s Think about the Housing Associations and Council’s with properties near where you livewith properties near where you live

Send them copies of our presentationsSend them copies of our presentations

Signpost them to our websitesSignpost them to our websites

Tell them that there’s a good business case for Tell them that there’s a good business case for doing this – they’ll like that!doing this – they’ll like that!

Most importantly, challenge them to help their Most importantly, challenge them to help their tenants to get involved in something that can tenants to get involved in something that can change their liveschange their lives

Thank youThank you