Innovation needs Waste!

Conne X oXhttp://blog.connexxo.com

Pierluigi Pugliese

http://www.valtech.de

Dirk Lässig

Are you building the right product?

InnovativeRight for your customer

What comes before Agility?

How to choose the best feature set?

How to get the right ideas?

Design Thinking Agile

Design Thinking vs. Agile

4

The Concept

Requirements

Implementation

Design Thinking

5

Is a Body of Knowledge

Fills Gap: Business

vs. IT

Fits wellwith Agile

PromotesCreativity &Innovation

Includes Brainstorming

NOT about Project

Execution

Who influences a solution?

desirable

viable

feasible

The solution space

In design thinking solutions are driven by user needs.

BusinessStakeholder

Engineer

User

Learn to Create and Select

Prototype and Learn

Make choicesCreate choices

Convergent thinking

Divergent thinking

Iterate

Waste!

Feedback

Innovation Needs Waste

Learning and gaining information should not be seen as waste

Remove waste = remove the opportunity for Innovation

Design Thinking Culture

10

Interdisciplinary Team

Iterative & Timeboxed11

12

Encourage Experiments

Collective Ownership of Ideas13

Reframe Failures

14

Be Empathic

15

Be Inspired16

Involve real users

17

Process

18

ObserveIdeate

Prototype

Understand Execute

Learn

Starthere

Ideate

• Generate variations• All ideas are equal• Feedback & Select• Probe, Sense,

Respond

Design: App for Electric Car

A Design Thinking Phase...

1. Ideate

2. Converge

3. Prototype

4. Demo & Feedback

Iterate

Morphological Boxes

22

Location To Eat Music Games ...

Restaurant “The Lake” Vegetarian Alice’s Band ... ...

John’s house Thai Pre-recorded

music ... ...

Golf Club ... Alf’s Jazz Quintet ... ...

... ... ... ... ...

... ... ... ... ...

Our company party...

Your Turn: First Iteration

1. Ideate

2. Converge

3. Prototype

4. Demo & Feedback

Iterate

Morphological Boxes

Demo & Feedback

24

Your Turn: Second Iteration

1. Ideate

2. Converge

3. Prototype

4. Demo & Feedback

Iterate

6-3-5

26

Bob Alice Mary John Andrew Lisa

Idea 1 ... ... ... ... ... ...

Idea 2 ... ... ... ... ...

Idea 3 ... ... ...

6 People3 Ideas each5 Minutes each

Prototyping

Your Turn: Second Iteration

1. Ideate

2. Converge

3. Prototype

4. Demo & Feedback

Iterate

6-3-5

Paper prototype

Demo & Feedback

29

Design Thinking

How will you use it?

Conne X oXhttp://blog.connexxo.com

Pierluigi Pugliese

http://blog.laessig.com

Dirk Lässig

Essential Bibliography• Kaner, Sam et al. - “Facilitator’s Guide to

Participatory Decision-Making”• Malik, Fredmund - „Strategie des Managements

komplexer Systeme“ • http://designthinking.ideo.com• Gray, Dave et al. - “Gamestorming: A Playbook

for Innovators, Rulebreakers, and Changemakers”

• Hohmann, Luke - “Innovation Games: Creating Breakthrough Products Through Collaborative Play”