VALUE ADDITIONIN

FLORICULTURE

DR. D.K.GUPTA IIIM JAMMU

What is value addition

To increase the profit value and consumer attraction of an commodity.

This can be done by changes in genetics and by value added processing after harvesting.

This requires more time, labour and skill than ordinarily seen in farming operations

Identify a product that utililise local resource and fulfill demanding gap in the market.

Although a value-addition increase cost of production, but careful planning of marketing strategy significantly increases the net profit.

A value- added marketing approach should be to expand the market.

Value addition gives high returns to the grower and more acceptable quality to the domestic and export market.

Why use value addition in Floriculture? Unstable prices in the market Changing consumer preferences Make more money by cutting out the

middleman Utilization of the waste item to make

some useful product

Concerns with value addition in Floriculture

Marketing of value-added product is critical If you can’t sell it, you won’t make money Complicating Legal and business restrictions Do homework before jumping in any

business Consultation of the experts in the field

CHALLENGESTechnology for value added ProductsKnowledge for standards to be followedAvailability of varieties as per market

preferencesSynergy is must in the plan, and

approach of various agencies at various levels in different functional areas i.e., research, finance, quality assurance & certification

WAYS FOR VALUE-ADDITIONValue can be added by

Grower ( selection of seeds, fields and care of the crop )

Processor ( selection of harvesting time, storage and transportation system, utilization of waste to get some additional products)

Retailer Give your customers a reason to buy your

products Benefit is generally reaped by the one who

adds the value to the goods.

Plant is propagated by the seeds Flowers are used to make garlands, to decorate the religious places and buildings and also used in wedding and other ceremoniesThe commercial cultivation of flowers has become big business in India. Flowers are in great demand for decoration and as sources of essential oil. In several states they are grown commercially in fields and have been claimed to be more profitable than any other crop. Flowers are delicate and have a short shelf life.Value-Addition The flowers is to be refrigerated and improved mode

of transportation is needed to increase the shelf life. Waxing of flowers with paraffin wax can also be used

to increase its shelf life.

The marigold flowers are generally thrown out as wastages after their use as garlands and decorative purposes.These flowers can be collected and can be processed on an important industrial scale as a source of high value colorants (xanthophylls) for application in the food industryCrude flower extract is used mainly as an ingredient of poultry feed to promote the coloration of chicken skin and egg yolkMarigold extracts can be used as “nutraceuticals” and is an ingredient in many products commercialized by nutritional companies.

Other uses of MarigoldAs an ointment, Marigold is an excellent cosmetic remedy for repairing minor damage to the skin.Merely looking at the Marigold plant can improve the eyesight and lighten the mood.Marigold is effective for the treatment of skin problems, ulceration , piles etc., .

The cream of marigold flowers is used to treat eczema, scars, cracked skin, rashes, inflammation and viral infections. The petals of flower are used to make an eye wash. Both homoeopathy and conventional medicine utilize marigold as a healing ointment for cuts. Marigold has antiseptic, anti fungal and stimulant properties.The flower can be made into a tea to heal irritating and painful mouth ulcers and stomach ulcers.

Area Under Flower Production in India State Area (ha.)Karnataka 19,161Tamil Nadu 14,194West Bengal 12,285Andhra Pradesh 5,933Maharashtra 3,356Rajasthan 1,985Delhi 1,878Haryana 1,540Madhya Pardesh 1,270Uttar Pardesh 1,000 Others 2,166 Total 64,768

Tagetes oil is extracted from the leaves, stalks and flowers, picked when the seeds are just starting to form. The main chemical components are tagetone, limonene, valeric acid and ocimene .The oil is anti-infectious, anti-spasmodic, anti-parasitic, antiseptic, insecticide and sedative. Tagetes oil can be useful for treating the respiratory system,.

Yield % from flowers Solvent Steam distillation SCFE Xanthophylls Extraction 2.6-3.0 1.5 4.7-5.0 0.89-1.00

Prices Xanthophylls = Rs 1759- 45450/Kg (Lutein contents 5-95%)Essential oil = Rs 33900/Kg