value addition to milk by dr. aarab lund
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Value addition to Milk Dr. Aarab LundDVM, RVMP
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Value addition to milkTo increase the basic price of milk.
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How we increase the value/price…?
Raw milk
Milk Products
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Adding value to
milk
Maximizing milk quality and composition i.e. Standardization, Blending.
Other dairy products i.e. Milk shake, Butter
Ice cream
CheeseYoghurt
Ultra Heat Treated (UHT) milk i.e. 143ċ for 2-4 sec.
2-6 month shelf life
Pasteurized (i.e. 63ċ , 72ċ) and flavoured (i.e. mango, banana) milk
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Question to be asked our self…..? What product do we intend to sell?
Who is our target audience and how will we market the product?
Are our location(s) convenient to the consumer?
What is the profit potential of the product?
How much will the consumer pay for the product?
How will we demonstrate the quality of the product
How we know more profitable product..?
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