Draft Curriculum: Value Creation and Strategic Thinking in Day-to-Day Work

© 2014 National Arts Strategies Jim Rosenberg, Senior Advisor, February 2014 Page 1 of 2

Day Day 1 Day 2 Day 3 Day 4 Day 5

Theme Creating the most value Thinking strategically Integrated strategy Collective Impact Planning and

communication

Tools Positioning statement;

leadership framework

Strategy diamond;

Key strategy concepts;

Porter plus one

Business planning

canvas TBD

Planning process;

Plan outline;

Pitch framework

8:00 AM

Arrival / Breakfast Arrival / Breakfast Arrival / Breakfast Arrival / Breakfast Arrival / Breakfast

Faculty and Program

Introduction

Day Introduction Day Introduction Day Introduction Day Introduction

Session 2.1

The concepts of strategic

thinking (e.g. Strategy

Diamond, economic logic,

competitive advantage,

sources of competitive

advantage, strategic choices

in scope of organization)

Session 3.1

The idea of integrated

strategy

(e.g. examples, concepts,

business planning

canvas)

Session 4.1

The idea of collaboration

and collective impact

Session 5.1

Elements of a

strategic plan and

the process of

strategic planning

Session 1.1

The challenge to

create value

(e.g. museum issues

and value strategies

around the world, and a

framework for defining

the competitive sphere)

Break Break Break Break Break

Session1. 2

Looking more deeply at

the value proposition

(e.g. segments,

attributes, positioning)

Session 2.2

The components and

concepts of strategic

thinking continued

Session 3.2

Integrated strategy

immersive experience

(e.g. observe and analyze

the quality of an

organization’s

integration in the

execution of strategy)

Session 4.2

Full class exercise on

collaboration opportunities

Session 5.2

Pitch exercise

(e.g. building on value

proposition and the ideas

about using strategic

thinking to deliver on that

value, now sell your vision)

Draft Curriculum: Value Creation and Strategic Thinking in Day-to-Day Work

© 2014 National Arts Strategies Jim Rosenberg, Senior Advisor, February 2014 Page 2 of 2

Sunday (Cont.) Monday (Cont.) Tuesday (Cont.) Wednesday (Cont.) Thursday (Cont.)

Lunch Lunch Lunch Lunch Lunch

Session 1.3

Looking more deeply at

the value proposition

continued

Session 2.3

Environmental analysis

(e.g. Porter plus one)

Session 3.3

Immersive experience

continued

Session 4.3

Discussion with

most senior executive

(open Q&A informed by

workshop material)

Session 5.3

Your next actions

(getting from today to

your vision)

Break Break Break Break Break

Session 1.4

Working in an

unpredictable world

(e.g. why need

everyone able to think

strategically)

Session 2.4

Environmental analysis cont.

Session 3.4

Debrief on experience /

review integration in

your own organization

Session 4.4

Debrief from discussion

with most senior executive

Session 5.4

Program review / Q&A /

wrap up

Wrap Up / Questions /

Thoughts for

Tomorrow

Wrap Up / Questions /

Thoughts for Tomorrow

Wrap Up / Questions /

Thoughts for Tomorrow

Wrap Up / Questions /

Thoughts for Tomorrow Thanks / Evaluation

3:30 PM End of day End of day End of day End of day End of day