value creation through collaboration

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Value Creation Through Collaboration

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Value Creation Through Collaboration

Abou t Us

✓ A Global Company with presence in all 5 continents

✓ State of the Art Production Facilities across 3 Continents

✓ Product offerings comprises of Personal Care, Oral Care and Home Care categories.

✓ A dynamic and experienced team of of Professionals from over 50 nationalities

Value Creation Through Collaboration

To Become the Preferred Choice

of the Value & Quality-Seeking Consumers Globally

To Satisfy Our Consumers with Quality Products at

Competitive Price Points

Our Mission

How do we add Va l ue f o r ou r Consumers

Offering a true value for money proposition across product categories

Unparalleled R&D to bring you the best product available

Quick to adapt to rapidly changing consumer needs

Impeccable customer service and quick response time

We truly understand the MINDSET of Today’s Consumers

Our latest range of Super Premium razors are power packed with chromium plated blades, a firm grip, pivoting

head & aloe vera strip for an extremely smooth & comfortable shaving experience – all this in premium packaging.

An Ultimate Category Performer

Presenting Our Super Premium Triple Blade Disposable Range

You simply need a

quality blade to

shave

*Pouch of 3 Triple Blade Razors

Super Premium Triple Blade Disposables: For Men

3 Chromium Plated BladesGive a closer, smoother shave

Lubricating StripVitamin E & Aloe Vera

Pivoting Head

No Slip GripTotal control in wet shaving conditions

Micro Matrix® Guard Bar

*Pouch of 3 Triple Blade Razors

Super Premium Triple Blade Disposables: For Men

3 Chromium Plated BladesGive a closer, smoother shave

Lubricating StripVitamin E & Aloe Vera

Pivoting Head

No Slip GripTotal control in wet shaving conditions

Micro Matrix® Guard Bar

Super Premium Triple Blade Disposables: For Women

3 Chromium Plated BladesGive a closer, smoother shave

Lubricating StripVitamin E & Aloe Vera

Pivoting Head

No Slip GripTotal control in wet shaving conditions

Micro Matrix® Guard Bar

PRODUCT

Image

Pack Type Pouch Pouch Pouch Pouch Pouch Pouch

No. of

Razors3 Razors 10 Razors 3 Razors 10 Razors 3 Razors 10 Razors

Inner Box

Qty12 Pouches 6 Pouches 12 Pouches 6 Pouches 12 Pouches 6 Pouches

Master

Carton Qty96 Pouches 72 Pouches 96 Pouches 72 Pouches 96 Pouches 72 Pouches

Super Premium Triple Blade Disposables – Logistical Details

PRESENTING OUR SUPER PREMIUM TWIN BLADE DISPOSABLES RANGE

2 Ceramic Coated Plated Blades

Give a closer, smoother shave

Guard Bar

Raises the hair, eliminating

discomfort during shaving

Premium Twin Blade Disposables – Short Handle without Lubra

2 Ceramic Coated Plated Blades

Give a closer, smoother shave

Guard Bar

Raises the hair, eliminating

discomfort during shaving

Lubricating Strip

With Vitamin E, for great comfort

Premium Twin Blade Disposables – Short Handle with Lubra

2 Ceramic Coated Plated Blades

Give a closer, smoother shave

Guard Bar

Raises the hair, eliminating

discomfort during shaving

Lubricating Strip

With Vitamin E, for great comfort

Premium Twin Blade Disposables – Long Handle with Lubra

PRODUCT

With Lubra With Lubra With Lubra

Image

Pack Type Pouch Pouch Pouch Pouch Pouch

No. Of Razors 5 Razors 10 Razors 2 Razors 6 Razors 16 Razors

Inner Box Qty No Inners No Inners No Inners No Inners 6 Pouches

Master Carton

Qty

60 Pouches 30 Pouches 60 Pouches 50 Pouches 72 Pouches

Premium Twin Blade Disposables – Logistical Details

Premium Quality Shaving Range

Presenting our premium shaving range, that is of the highest quality, with a strong performance, coming in premium packaging.

Our premium disposable Razors come with chromium plated blades, a firm grip, pivoting head & aloe vera strip for an extremely

smooth & comfortable shaving experience. Best performance in the category!

*Pouch of 3 Triple Blade Razors

For Women & Men

Premium Disposable Razors

*Pouch of 5 Twin Blade Razors

For Women & Men

Premium Twin Blade Disposables

Exclusive Travel Packs: For Men & Women

*Blister Pack of 2 Premium Triple Blade Disposable Razors + Shaving Foam 50ml

Premium Disposables Range

*48 Razors

Hanging Cards

High quality, premium packaging and complete focus on performance, all our disposable razors come with Chromium plated blades,

rubber grip, pivoting head and aloe vera strip for a smooth, comfortable and irritation-free shave.

Best value in category guaranteed!

*Pouch of 5 / 14 Razors

Standard Disposable Razors

*Pouch of 5 Triple Blade Razors

For Women & Men

Standard Triple Blade Disposables

Pouch of 5 Twin Blade Razors

Standard Twin Blade Disposables

For Men

Pouch of 5 Twin Blade Razors

For Women & Men

Standard Twin Blade Disposables

Standard Triple Blade Disposables

*24 Razors

Hanging Cards

Shaving Foam & After Shave Lotions

*250 ml Can

With a rich texture & enhanced ingredients, each Shaving Foam & After Shave Lotion has a unique triple

action formulation suited to different skin types.

Packed in premium packaging, these provide you with the best pre- & post-shaving experience.

*100 ml Bottle

*200 ml Can

With a rich texture & enhanced ingredients, our gel has a unique formulation which gives a smooth razor glide.Designed for sensitive skin, it soothes the skin as one shaves. The gel is enriched with aloe vera, which provides extra care & comfort.

Shave Gel

PRODUCT RANGE

Persona l Ca re

*Pouch of 6 Razors

Twin Blade Disposables-For Men

• Inglish Twin Disposable Razors with 2 chromium plated,

high quality blades.

• Lubricating strip with Aloe Vera extracts

• Comfort grip for shaving precision.

*Pouch of 6 Razors

• Inglish Twin Disposable Razors with 2 chromium plated,

high quality blades.

• Lubricating strip with Aloe Vera extracts

• Comfort grip for shaving precision.

Twin Blade Disposables-For Women

*Pouch of 5 Razors

*Hanging Card of 48 Razors

Twin Blade Disposables

• Inglish Twin Disposable Razors with 2 chromium plated,

high quality blades.

• Ultimate value in the category!

*Hanging Card of 48 Razors

Twin Blade Disposables

• Inglish Twin Disposable Razors with 2 chromium plated,

high quality blades.

• Ultimate value in the category!

*Pouch of 5 Razors

*400 ml Can

Shaving Foam

• Inglish Shaving Foams are enriched with an exclusive

triple action formula that softens & nourishes the

skin & reduces irritation.

• Available in a special value pack with 33% Free.

• Perfect for professional use.

Shaving Foam

• Inglish Shaving Foams are enriched with an exclusive

triple action formula that softens & nourishes the

skin & reduces irritation.

• Available in a special value pack with 33% Free.

• Perfect for professional use.

Now available in 100 ml

*Hanging Card of 200 Blades(40 Tucks of 5 Blades each)

*Hanging Card of 100 Blades(20 Tucks of 5 Blades each)

*Pillar Pack of 200 Blades(20 Tucks of 10 Blades each)

Double Edge Blades

• Inglish Super Stainless Double Edge Blades

• Premium, high quality stainless steel

blades, made with Japanese steel

*Hanging Card of 200 Blades(40 Tucks of 5 Blades each)

*Pillar Pack of 200 Blades(20 Tucks of 10 Blades each)

Double Edge Blades

• Inglish Super Platinum Double Edge Blades

• Premium, high quality platinum blades,

made with Japanese steel

*Hanging Card of 100 Blades(20 Tucks of 5 Blades each)

*Single Blade in Pouch(25 Pouches in a Box)

Salon Blade

• Inglish Ustad Disposable Salon Blade

• High Quality Platinum Blade

• Made with Japanese steel

• True value for money, Inglish toothbrushes come with

high quality nylon bristles, trade & consumer friendly

packaging & vibrant, fresh colours.

Toothbrushes

*Hanging Cardof 12 Toothbrushes

*Trayof 12 Toothbrushes

Ing l i sh Range

DOUBLE EDGE BLADES

• Hanging Card of 100 Blades

• 20 Tucks of 5 Blades Each

• Made with High QualityJapanese Steel

NEW PRODUCT

DEVELOPMENT

The RangeMerchandising Tools

Modern TradeA & B Class Outlets

Modern Trade

A, B & C Class OutletsGroceries & Wholesale

Modern Trade

A & B Class OutletsMOS System Razors

Premium Quality System RazorsTargets the monopoly of Gillette in SystemsMade in USA

Modern Trade

A, B & C Class OutletsGroceries & Wholesale

Modern Trade

B & C Class OutletsGroceries & Wholesale

High Quality Disposable RazorsCompetes with Gillette & Schick DisposablesTargets the aspiring Middle ClassMade in USA

Value for Money RangeCompetes with SMX, Laser, BICDriven by PromotionMade in Egypt, Portugal, India

Value for Money RangeCompetes with Air Wick and GladeDriven by PromotionMade in Russia

Affordable Range @ Great QualityTested to be better than competitionTargets the Labour Class and SaloonsMade in UK and India

C la s i c o Range Py ram id

Merchand i s ing Too l s

*Basket Stands *Dump-bins

Mode rn Trade Suppo r t – D i sp l ay Un i t s

*Hook Stands

Mode rn Trade Suppo r t – D i sp l ay Un i t s

*Posters

*Wobblers

*Shelf Strips

Mode rn Trade Suppo r t – Brand ing

*Posters

*Wobblers

*Shelf Strips

Mode rn Trade Suppo r t – Brand ing

P romo t i ona l I t ems

Veh i c l e B rand ing

• Promoter to talk to consumers

• Hand out free razors to initiate trial

P romo te r s & Tes t e r s

P romo t i ona l I t ems

*Posters*Wobblers

*Shelf Strips

Mode rn Trade Suppo r t – Brand ing

P romo t i ona l I t ems

Veh i c l e B rand ing

Market Execut ion

I n -S to re Execu t i on – C la s i c o I c e

I n -S to re Execu t i on – C la s i c o I c e

I n -S to re Execu t i on – C la s i c o I c e , I ng l i s h

I n -S to re Execu t i on – C la s i c o I c e , I ng l i s h , La B rez za

I n -S to re Execu t i on – I ng l i s h

I n -S to re Execu t i on – La B re z za

In-store Execution

In-store Execution

In-store Execution

In-store Execution

In-store Execution

Market Activation

360° EXPERIENCE

Because we believe thatadvertising is not about spending,

it's about investing in business growth

Digital

*Print *Television

ATL

Outdoo r Adve r t i s emen t s

Outdoo r Adve r t i s emen t s

Outdoo r Adve r t i s emen t s

Outdoo r Adve r t i s emen t s

Summary

• Geographical Expansion

• Legal Entities

• Global Market Knowledge

• Financial Structuring

• Legal/Compliance

• Human Resource Development

• Creating Consumer Pull

• Global Distribution Network

• Demand Creation & Acceleration

• Pricing & Sales Planning

• ATL/BTL

• Sourcing Network

• Manufacturing Excellence

• Logistics & Operational Expertise

• Product Concept Development

• R&D

• Technical Knowledge

• Packaging & Design

• Portfolio Development

• Category & Brand Extension

Clásico Brands is a young and entrepreneurial boutique organization run by industry experts

It is an organization driven by delivering innovative quality products to ensure the consumer gets best value for their money

Our biggest strength is our flexibility in responding to consumer needs, doing away with bureaucracy and hierarchical red-tapism

We offer an optimum product mix in the personal and home care segments

All this and much more enables us to work towards our vision of

Summary

Value Creation Through Collaboration

Thank You