value driven growth for the vinyl industry · 2019-09-17 · value driven growth for the vinyl...
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Value Driven Growth for the Vinyl Industry 2019 Resilient Floor Covering Institute Aventura, Florida May 8, 2019
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U.S. Vinyl Industry Statistics
Source: Tarnell Company, LLC
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Founded in 1982 Represents leading U.S. manufacturers of:
Full Members
Associate Members
The Vinyl Institute
Vinyl resin
Vinyl chloride monomer
Vinyl additives, and modifiers
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U.S. and Canada Vinyl Trade Association Representations
Leadership and Support
Membership and Coordination
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Vision Vinyl is the material of choice for diverse products that enhance the quality of life.
The Vinyl Institute
Mission The Vinyl Institute is dedicated to promoting the benefits of vinyl products.
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Threats
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Threats
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Threats:
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Presence
Advocacy
Image
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Image:VISuccesses
Vinyl In Design Vinyl Verified Partnerships
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1. Congress, Regulatory Agencies 2. Engineers, Maintenance, Operations Staff 3. Designers, Architects, Builders 4. NGO’s, Trade Associations 5. Stockholders 6. Retailers
Target Audiences:
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VinylVerified.com
@Vinyl_Vfied
PipeContent
OtherContent
Over the past twelve months… Average of 450-990
page views per month
A sustained, low-cost Vinyl Verified advertising effort will increase monthly site visits
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Vinyl Verified Content LatestdigitalandcreativecontentdevelopedforVinylVerified
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Past Work
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Presence
Advocacy
Image
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Presence:StrategicallyAligningtheIndustry
OBJECTIVE2:CommunicatetheBenefitsofVinylProductswithKeyAudiences2
OBJECTIVE3:EngagecompaniesandorganizationsthatImpacttheselectionofVinylProducts3
OBJECTIVE4:ChampionContinuousPerformanceImprovementsthroughtheVinylIndustry4
OBJECTIVE5:FosterGlobalCollaborationthroughouttheVinylIndustry5
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Presence:StrategicallyAligningtheIndustry
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Populationgrowth:
+1%/yearGlobalGDPgrowth:
+3.8%/year
Middlelassgrowth:
+10.35%/yearMiddleclassspendingpower:
+10.24%/year
ADVCATE
FACILITATE
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Populationgrowth:
+1%/yearGlobalGDPgrowth:
+3.8%/year
Middlelassgrowth:
+10.35%/yearMiddleclassspendingpower:
+10.24%/year
ADVCATE
FACILITATE
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Presence
Advocacy
Image
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VIStrategicPlanObjective1:
AdvocateVinylIndustryPrioritieswithGovernmentandCodesand
StandardsOrganizations
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Key Legislative and Regulatory Issues
Housing Trade
Water Infrastructure TSCA PVC MACT
Regulatory Reform
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Advocacy: Sustainability Purpose and Positioning
2050: 10.5 Billion People (United Nations report October 2018)
If we change nothing... we will need 3 planets of natural resources
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Sustainability = A Balanced Approach
Sustainability
Environmental • Climate Change • Permit & License
Compliance • Bio-diversity
Management • Emission to Air • Water/Chemical Usage
and Discharges • Natural Resources
Social • Respect for the
Individual • Equality Opportunity • Diversity • Outreach Programs • Human Rights • Health & Safety • Employment • Training
Economic • Consistent, Profitable
Growth • Risk Management • Total Shareholder Return • Legislation & Regulations • Energy Efficiency
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Guiding Principles
1. Environmental Stewardship 2. Social Diligence 3. Economic Soundness Supported thru: A. Collaboration B. Open Communications
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“Position companies and the Vinyl Industry to be a Sustainability Champion and a Leading Materials Supplier in meeting society’s growing needs and expectations.”
Vinyl Industry Business Opportunity
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Industry Wide Collaboration Platform:
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OSHA Recordable Rates per 200,000 Employee Hours
Vinyl Producer rate decreased 30% in 2017 and is 1/3 rate for all chemicals
Source: VI Surveys, US BLS Data
0
2
4
6
8
10
12
14
1993 1995 1997 1999 2001 2003 2005 2007 2009 2010 2011 2012 2013 2014 2015 2016 2017
WorkRelatedIncidentRate
Manufacturing Chemicals VIEDC/VCM/PVCMembers
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RecycledVinylMaterials–U.S.andCanadaPost-ConsumerRecycledVinylUp40%Since2014
Source:TarnellCompany2017VISurvey,SoldAmounts
Pre-ConsumerVinyl
904MillionPounds
VinylLandfilledbyRecyclers
7.1MillionPounds
Post-ConsumerVinyl
146.5MillionPounds
Vinyl Industry Overview
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LandfilledPVCinPerspective
Source: U.S. EPA Municipal Sustainable Materials Management Report for 2014
All Materials (Metals, Glass, Paper, Wood, Textiles,
Rubber and Leather, and Plastics)
185.3 Billion Pounds
Polyvinyl Chloride 0.8%
1.4 Billion Pounds
All Plastics 27% 50.2 Billion Pounds
Vinyl Industry Overview
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Introducing
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Here to Support You
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Unprecedented Population Growth Demands Unprecedented Action
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Opportunity:70%oftheworld’sfreshwaterisusedforagriculture.
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VinylIndustryCongressionalFly-InMay14-15,2019Washington,DC
@VinylInDesign@Vinyl_Vfied
Vinyl360November5-7,2019BonitaSprings,FL
+VantageVinyl
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Questions?NedMonroeTheVinylInstituteNmonroe@VinylInfo.org202-765-2281
Vinylinfo.orgVinylinDesign.comVinylVerified.com