value driven ux integration at mobile.de
TRANSCRIPT
Value driven UX integration
User Experience at mobile.de
Maximilian Wambach
Interaction Architect
@mwambach1
Fun facts about mobile
Number of ads online: 1.4 Mio.
Number of registered dealers: 40.000
Unique visitors: 7.18 Mio. per month
Visits: 108 Mio. per Month
Traffic share mobile/desktop: > 50 %
Product at mobile.de
Product
Commercial Product Consumer Product
UX agency
The start: Praise UCD
Image by Dan Willis
Value – not just deliverables
See http://www.uxbooth.com/articles/a-user-experience-business-of-one/
Build a process that supports and celebrates user value
Integration in
product lanes
Product
Commercial Consumer
Keep
deliverables at
minimum
UX Design
as team
effort
Insert
inspirational
team picture
here
Selling the process
Knowledge stays inside the company
Production of less waste
Faster
Development
Insert any agile process here
ShippingIdeation Development
Insert any agile process here
ShippingIdeation
Current state of integration
Resource to
organization
Part of organizational
system
Core to
organization
Design is
the organization
Maximilian Wambach
Interaction Architect
@mwambach1
Thanks.