value driven ux integration at mobile.de

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Value driven UX integration User Experience at mobile.de Maximilian Wambach Interaction Architect @mwambach1

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Page 1: Value driven UX integration at mobile.de

Value driven UX integration

User Experience at mobile.de

Maximilian Wambach

Interaction Architect

@mwambach1

Page 2: Value driven UX integration at mobile.de

Fun facts about mobile

Number of ads online: 1.4 Mio.

Number of registered dealers: 40.000

Unique visitors: 7.18 Mio. per month

Visits: 108 Mio. per Month

Traffic share mobile/desktop: > 50 %

Page 3: Value driven UX integration at mobile.de

Product at mobile.de

Product

Commercial Product Consumer Product

UX agency

Page 4: Value driven UX integration at mobile.de

The start: Praise UCD

Image by Dan Willis

Page 5: Value driven UX integration at mobile.de

Value – not just deliverables

See http://www.uxbooth.com/articles/a-user-experience-business-of-one/

Page 6: Value driven UX integration at mobile.de

Build a process that supports and celebrates user value

Integration in

product lanes

Product

Commercial Consumer

Keep

deliverables at

minimum

UX Design

as team

effort

Insert

inspirational

team picture

here

Page 7: Value driven UX integration at mobile.de

Selling the process

Knowledge stays inside the company

Production of less waste

Faster

Development

Insert any agile process here

ShippingIdeation Development

Insert any agile process here

ShippingIdeation

Page 8: Value driven UX integration at mobile.de

Current state of integration

Resource to

organization

Part of organizational

system

Core to

organization

Design is

the organization

Page 9: Value driven UX integration at mobile.de

Maximilian Wambach

Interaction Architect

@mwambach1

Thanks.