value from sustainability jessica sansom innocent drinks

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Value from sustainability Jessica Sansom Innocent Drinks

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Page 1: Value from sustainability Jessica Sansom Innocent Drinks

Value from sustainability

Jessica Sansom

Innocent Drinks

Page 2: Value from sustainability Jessica Sansom Innocent Drinks

introducing innocent

We started small

Page 3: Value from sustainability Jessica Sansom Innocent Drinks

our smoothie family

We now have a little family of smoothies

Page 4: Value from sustainability Jessica Sansom Innocent Drinks

4

We’ve experienced pretty rapid growth

our sales

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1999

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F

Revenue (£M)

Page 5: Value from sustainability Jessica Sansom Innocent Drinks

innocent 2010 vision

Right now we have a clear vision of what we want to achieve

Europe’s favourite

little smoothie company

Page 6: Value from sustainability Jessica Sansom Innocent Drinks

core philosophy

But we have an over-riding principle by which we make all decisions

Create a business we can be proud of

a.k.a The Nursing Home Test

Page 7: Value from sustainability Jessica Sansom Innocent Drinks

Create a business we can be proud of

Be natural

Be responsibl

e

Be commercial

Be generous

• Keep it human, put people first

• Make 100% natural, delicious, healthy stuff, 100% of the time

• Act and talk naturally, treating others as you would want to be treated.

• Leave things a little better than we find them

• Move towards only zero or positive impacts

• Create growth and profit for us and our customers

• Be tough, and be fair

• Think clearly, act decisively and keep the main thing, the main thing

• With time where needed

• With praise wherever possible

• With wealth with those that deserve it

company values

Be entrepreneur

ial• Chase opportunities

and be responsive

• Be creative and challenge the status quo

• Prove it can be done

This drives our 5 values

Page 8: Value from sustainability Jessica Sansom Innocent Drinks

value from sustainability

Tomorrow

Today

Internal External

Resource efficiency

Lower costs and risks by reducing resource use.

Eliminating waste either at source or use as a useful input

= Cost and risk reduction

Product Stewardship

Assume responsibility for product’s entire life cycle.

Engage with stakeholders.

= Reputation and legitimacy

Clean Technology

Realise major improvements through new clean technology.

Stay competitive in resource-constrained future.

= Innovation and repositioning

Base of the pyramid

Focus purpose on the major global environmental and social issues.

Meet unmet needs of emerging markets and future generations.

= Growth and trajectory

Source: S. Hart 1997, Beyond Greening: Strategies for a sustainable world

Page 9: Value from sustainability Jessica Sansom Innocent Drinks

We think being sustainable is relatively straightforward

Made from socially and

environmentally conscious ingredients

In market leading

sustainable packaging

Produce 100% healthy, 100% natural drinks

Produced by a resource efficient

business

Sharing some of wealth created

with people who deserve it

sustainability strategy

100%naturaldrinks

ethicalingredients

sustainablepackaging

resource-efficientbusiness

sharing theproceeds

Page 10: Value from sustainability Jessica Sansom Innocent Drinks

In the supply chain, it is about 3 things

Made from socially and

environmentally conscious ingredients

In market leading

sustainable packaging

Produce 100% healthy, 100% natural drinks

Produced by a resource efficient

business

Sharing some of wealth created

with people who deserve it

sustainability strategy

100%naturaldrinks

ethicalingredients

sustainablepackaging

resource-efficientbusiness

sharing theproceeds

Page 11: Value from sustainability Jessica Sansom Innocent Drinks

Firstly, its about our fruit supply

Made from socially and

environmentally conscious ingredients

In market leading

sustainable packaging

Produce 100% healthy, 100% natural drinks

Produced by a resource efficient

business

Sharing some of wealth created

with people who deserve it

sustainability strategy

100%naturaldrinks

ethicalingredients

sustainablepackaging

resource-efficientbusiness

sharing theproceeds

Page 12: Value from sustainability Jessica Sansom Innocent Drinks

ethical ingredients

We want to source sustainable fruit

1. Suppliers required to meet minimum standards for sustainable sourcing

2. Spend prioritised on farms with the highest accreditations

3. Increase the supply of certified fruit through funding and other resources

Page 13: Value from sustainability Jessica Sansom Innocent Drinks

ethical ingredients

We really like the Rainforest Alliance

1. Covers both social and environmental issues

2. Encourages farms to build their skillsand capabilities

3. Works with all types and sizes of farms

4. Undertaken by local NGOs

Page 14: Value from sustainability Jessica Sansom Innocent Drinks

GCTTF

Last year we kicked off a 3 year programme to Get Closer to the Fruit

Page 15: Value from sustainability Jessica Sansom Innocent Drinks

After the fruit, its about the packaging

Made from socially and

environmentally conscious ingredients

In market leading

sustainable packaging

Produce 100% healthy, 100% natural drinks

Produced by a resource efficient

business

Sharing some of wealth created

with people who deserve it

sustainability strategy

100%naturaldrinks

ethicalingredients

sustainablepackaging

resource-efficientbusiness

sharing theproceeds

Page 16: Value from sustainability Jessica Sansom Innocent Drinks

Sustainable packaging

We look for 4 main sustainability criteria for our packaging formats:

1. To use recycled or renewable materials

2. To use as little material as possible

3. To use packaging formatswith a low carbon footprint

4. To use packaging formatsfor which there is a widely available sustainable waste management option

Page 17: Value from sustainability Jessica Sansom Innocent Drinks

reduce virgin finite materials

We have been making progress in reducing our use of virgin PET

0%

20%

40%

60%

80%

100%

2002 2003 2005 2007

Percent Recycled Material

Page 18: Value from sustainability Jessica Sansom Innocent Drinks

reduce virgin finite materials

Last month we achieved our ambition of a 100% rPET bottle

0%

20%

40%

60%

80%

100%

2002 2003 2005 2007

Percent Recycled Material

20% less plastic

55% less

carbon

100% recycled

raw material

100% recyclabl

e

Page 19: Value from sustainability Jessica Sansom Innocent Drinks

Finally, we want to be as efficient as possible

Made from socially and

environmentally conscious ingredients

In market leading

sustainable packaging

Produce 100% healthy, 100% natural drinks

Produced by a resource efficient

business

Sharing some of wealth created

with people who deserve it

sustainability strategy

100%naturaldrinks

ethicalingredients

sustainablepackaging

resource-efficientbusiness

sharing theproceeds

Page 20: Value from sustainability Jessica Sansom Innocent Drinks

We started with the things that just made common sense

the basics

Page 21: Value from sustainability Jessica Sansom Innocent Drinks

measuring our carbon footprint

Two carbon audits in 2006 identified where the carbon was

Growing & Packing

Material shipping

Packaging

Manufacture

Distribution

Use

Disposal

0

200

400

600

800

250ml Bottle 1L Carton

CO2per Unit(Grams)

Page 22: Value from sustainability Jessica Sansom Innocent Drinks

measuring our carbon footprint

Agrochemicals are a major contributor

Growing & Packing

Material shipping

Packaging

Manufacture

Distribution

Use

Disposal

0

200

400

600

800

250ml Bottle 1L Carton

CO2per Unit(Grams)

Page 23: Value from sustainability Jessica Sansom Innocent Drinks

measuring our carbon footprint

Packaging is the biggest issue for bottles – rPET reduced the total by 18%

Growing & Packing

Material shipping

Packaging

Manufacture

Distribution

Use

Disposal

0

200

400

600

800

250ml Bottle 1L Carton

CO2per Unit(Grams)

Page 24: Value from sustainability Jessica Sansom Innocent Drinks

measuring our carbon footprint

It was also clear we needed to help our suppliers realise savings

Growing & Packing

Material shipping

Packaging

Manufacture

Distribution

Use

Disposal

0

200

400

600

800

250ml Bottle 1L Carton

CO2per Unit(Grams)

Page 25: Value from sustainability Jessica Sansom Innocent Drinks

suppliers going green

One manufacturer has halved their use of land fill …

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30

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40

Mar April May June July

LandfillWaste

(Tonnes) 54%

Page 26: Value from sustainability Jessica Sansom Innocent Drinks

suppliers going green

… and moved to renewable energy

Page 27: Value from sustainability Jessica Sansom Innocent Drinks

how to resource sustainability

Sustainability is not a separate function

Sponsor

RichPackaging Production

Lead

Jess

Technical

Page 28: Value from sustainability Jessica Sansom Innocent Drinks

achieving a balance

Sustainability is not a perfect solution – it’s a balancing act

Sustainabledevelopment

ProfitSufficientEconomy

PlanetViable naturalenvironment

PeopleNurturing

community

Page 29: Value from sustainability Jessica Sansom Innocent Drinks

We believe a sustainable supply chain delivers enormous value to our business

Made from socially and

environmentally conscious ingredients

In market leading

sustainable packaging

Produce 100% healthy, 100% natural drinks

Produced by a resource efficient

business

Sharing some of wealth created

with people who deserve it

sustainability strategy

100%naturaldrinks

ethicalingredients

sustainablepackaging

resource-efficientbusiness

sharing theproceeds