value & impact for museums

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@ SimonTanner @ SimonTanner VALUE & IMPACT FOR MUSEUMS Simon Tanner Director of Digital Consulting Department of Digital Humanities, King’s College London Twitter: @ SimonTanner 22/11/2014 16:25 ENC Public Talk 19 February 2013 1

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Paper presented by Simon Tanner at MCN 2014, Dallas. In session named Museums and Big Data: Measuring and Evaluating Trends, 22nd November 2014. Session chaired by Trilce Navarrete.

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Page 1: Value & Impact for Museums

@SimonTanner@SimonTanner

VALUE & IMPACT FOR MUSEUMS

Simon Tanner

Director of Digital Consulting

Department of Digital Humanities, King’s College London

Twitter: @SimonTanner

22/11/2014 16:25 ENC Public Talk 19 February 2013 1

Page 2: Value & Impact for Museums

@SimonTanner@SimonTanner

www.kdcs.kcl.ac.uk/innovation/us-art.html

Charging Models & Rights Strategy for Images in Museums

Page 3: Value & Impact for Museums

@SimonTanner@SimonTanner

www.kdcs.kcl.ac.uk/innovation/inspiring.html

Inspiring Research, Inspiring Scholarship

Page 4: Value & Impact for Museums

@SimonTanner@SimonTanner

www.kdcs.kcl.ac.uk/innovation/impact.html

The Balanced Value Impact Model

Page 5: Value & Impact for Museums

@SimonTanner@SimonTanner

We have 125,000 art works available in high resolution. Anything you want, you can do with it...

So now we can say “I love Rijks”, the Rijksmuseum was a very dull, traditional museum and now we can say proudly “I love Rijks”...

So if you think about impact then maybe love is the biggest impact. Peter Gorgels

www.youtube.com/watch?v=iW17d-OQsIs

I love Rijks

Page 6: Value & Impact for Museums

@SimonTanner@SimonTanner

Page 7: Value & Impact for Museums

@SimonTanner@SimonTanner

www.kdcs.kcl.ac.uk/innovation/impact.html

Page 8: Value & Impact for Museums

@SimonTanner@SimonTanner

“the measurable outcomes arising from the existence of a digital resource that demonstrate a change in the life or life opportunities of the community”

www.kdcs.kcl.ac.uk/innovation/impact.html

Page 9: Value & Impact for Museums

@SimonTanner@SimonTanner

The Case for Impact

We are more effective and efficient in delivering change and tangible benefits (Internal Impact);

Our organisation is gaining strategic advantage through the innovation inherent in this digital activity (Innovation Impact);

We are delivering a strong economic benefit to our community that demonstrate the worth and value of our endeavours in clear monetary terms (Economic Impact); and

the community has been changed by the resource in beneficial ways that can be clearly identified (Social Impact)

Page 10: Value & Impact for Museums

@SimonTanner@SimonTanner

22/11/2014 16:25 ENC Public Talk 19 February 2013 10

Page 11: Value & Impact for Museums

@SimonTanner@SimonTanner

Assigning Values – Welcome Library

Perspective Value Driver

Social Utility + Community

Innovation Utility + Community

Internal Education + Inheritance/Bequest

Economic Utility

This demonstrates a strategic emphasis towards measuring active use and community benefit from the Wellcome Library Codebreakers project. They have a desire to measure value for money but not to over emphasise the economic element compared to other priorities. They also want to measure how they have grown in skills and capacities and delivered on institutional mission - thus, the focus on education and inheritance/bequest for the Internal Perspective.

Page 12: Value & Impact for Museums

@SimonTanner@SimonTanner

22/11/2014 16:25 ENC Public Talk 19 February 2013 12

Stakeholders & Digital Ecosystems

Page 13: Value & Impact for Museums

@SimonTanner@SimonTanner

Is the value in the wine, the glass or the drinking?

Page 14: Value & Impact for Museums

@SimonTanner@SimonTanner

VALUE & IMPACT FOR MUSEUMS

Simon Tanner

Department of Digital Humanities,

King’s College London

Thanks to www.alicemaggs.co.uk for illustrations

22/11/2014 16:25 ENC Public Talk 19 February 2013 14