value of bbb accreditation - better business bureau · business displays their accreditation seal....
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Value of BBB Accreditation®
BBB Serving Central Ohio
• Setting standards for marketplace trust
• Encouraging and supporting best practices by
engaging with and educating consumers and
businesses
• Celebrating marketplace role models
• Calling out and addressing substandard
marketplace behavior
• Creating a community of trustworthy
businesses and charities
We do this by:
BBB’s mission is to be the leader in advancing marketplace trust.
BBB’s Mission
An ethical marketplace where buyers and sellers trust each other.
BBB’s Vision
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consumers have greater confidence in
purchasing sooner, rather than later, when
a business displays BBB’s Accredited Seal.
7 out of 10
BBB’s brand is a long standing representation of trust in the marketplace. A company of any size that carries the internationally recognized BBB Accredited Business Seal inherits the added advantage of over 100 years of trusted goodwill in all forms of commerce.
BBB | 2017
Accredited Businesses can utilize the BBB Accredited Business Seal at their place of business, on their website, in any print
marketing and on their vehicles. When you display BBB’s Seal, it is a reminder to all consumers that you uphold BBB Standards
of Trust and are committed to an ethical marketplace.
Accredited Business Seal
of consumers who are familiar with
BBB are more likely to purchase when a
business displays their Accreditation Seal.
83%NIELSEN | 2017
of consumers demonstrate their trust in a
business by buying its products.
77%NIELSEN | 2017
BBB offers a variety of tools to increase your
organization’s exposure online. Consumers come to
BBB Business Profiles to find information on companies
and BBB makes it easy for you to showcase your logo,
photos and videos relating to your business, link to your
website, and customer reviews that showcase your
commitment to consumers. BBB also has enhanced
marketing opportunities available exclusively to
Accredited Businesses.
Enhance Your Online Reputation
BBB Accreditation has been a catalyst for Griffen Hollow Studio. Becoming an Accredited Business has eliminated the hesitation for our clients to use our services as well as expanded our network of conversations, clients and vendors. It has been one of the best decisions we have made.
ALEX TRAXLER | GRIFFEN HOLLOW STUDIO
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Throughout the year, BBB has opportunities for
Accredited Businesses to network and mingle. We
provide Accredited Businesses with the chance to
connect with other like-minded, trustworthy businesses
and nonprofit organizations at our many receptions,
networking sessions or educational workshops. Join
our network of trustworthy organizations, gaining
connections and mentorship.
Networking with OtherLike-Minded Businesses
With over 1 million visitors to BBB of Central Ohio’s website each year, your
presence on bbb.org increases your visibility to consumers all across the
North America. BBB leads as the top choice to research trusted businesses
and BBB Accredited Businesses have an added level of trust built in to their
commitment to BBB’s Standards of Trust.
Added Exposure For Your Business
Submitting a guest blog
Participating in BBB’s podcast
Being highlighted during an event
Accredited Businesses can have the
chance to participate in:
BBB knows that younger businesses may have small
budgets. Accredited Businesses have access to
affordable marketing opportunities across multiple
platforms, including TV, digital billboards and online
listings.
Affordable Marketing Opportunities
We just recently became an Accredited Business, so the business listing and marketing tools were the first things that we jumped into. Since BBB.org is such a high ranking domain in terms of SEO, we wanted to make sure to get our listing updated as soon as possible. And we’re working with BBB to figure out how to best utilize featured listings throughout the website since there are so many people visiting the website every week.
JUSTIN MOODLEY | LASANAN
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Web Visitors
1,397,254
Business Profiles Read
1,654,778
Accredited Business Seal Clicks
22,739
Online Reviews Read
407,413
Quotes Requested
2,170
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Every day, consumers are visting bbb.org to look for businesses and charities they can trust. Below are highlights of 2017 online activity:
BBB Serving Central Ohio1169 Dublin Road Columbus, OH 43215614.486.6336bbb.org
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