value of the mail: usps and industry approaches to “do not mail” issues november 2008
TRANSCRIPT
Value of the Mail: USPS and Industry Approaches
to “Do Not Mail” Issues
November 2008
Apr 21, 2023
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“Do Not Mail” Legislation State level Federal level
Underlying issues Public opinion
Environmental impact Consumer displeasure Identity Theft
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Why do some people think a DNM registry is a good idea?
Environmental harm Identity theft “Do Not Call” is a model Quantity/frequency
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How are we responding?
Getting the story out
Educating with facts
Emphasizing the VALUE of the mail
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USPS Action
Collect and develop solid data on mail’s environmental impact
Educate state and federal legislators
Apr 21, 2023
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USPS Action
Promote the Value of the Mail:• Economic & social value
• True environmental impact
• USPS commitment to sustainability
Promote customer preference options without interfering in business-customer relationships
Apr 21, 2023
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Progress
Collect and develop solid data on mail’s environmental impact
Apr 21, 2023
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Life Cycle Inventory study: established USPS baseline for environmental impact of entire mailing process
Industry-sponsored compendium of all publicly-available research on mail and the environment
GHG study: available in early 2009
Apr 21, 2023
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Progress
Educate State and Federal legislators on potential impact of “DNM” registry
Apr 21, 2023
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Economic impact • USPS 2nd largest employer• Mail is 1/3rd of GDP• Specific DM & USPS data for each state
Environmental impact• USPS environmental leader• LCI & GHG study findings• Mail small percentage of landfill• New and ongoing programs
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Consumer interests • Enhanced mail preference services & other
industry efforts • Reduction of UAA mail • Critical differences between “Do Not Call”
& “Do Not Mail”
Identity theft/security • FTC study: 2% of ID theft involves mail• Inspection Service & federal laws provide
protection
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Progress
Promoting the Value of the Mail
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Discussions with mailing industry & others: “Value of the Mail”
Positive media coverage New industry efforts re: DNM issues Updated educational kits
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And even more positive news…
EnvironMAIList Life Cycle Inventory Address Management “Greening the Mail”
Task Force National Lobby Recycling
Program Energy Day activities www.usps.com/green
Apr 21, 2023
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Progress
Promote customer preference options without interfering in B-to-C relationships
Apr 21, 2023
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Trends we’ve noticed: Increase in “green” and customer
preference messaging on mail pieces
Reduction of UAA mail
More than just “opt-outs”
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Where do we go from here?
Forward, together, to promote the value of
the mail