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CRAFTING A KILLER VALUE PROPOSITIONShadia Rogel Vanessa Rivera Wendy MartinezIlda Jordn Pedro Orantes Ingrid Lainez

Ms. Laura Alcina San Pedro Sula, Cortes20 de Julio 2015VALUE PROPOSITION

DEFINITION - VALUE PROPOSITIONIt is a credible set of the best reasons for the customer decides to buy to us and take the action you want.2.- Elements of a strong value propositionThe competitive comparison, is the real dimension of what is actually against competition. If you are away in all, if the competition offers and sells products and better services to us, it is difficult to thrive and add value.

2.- Elements of a strong value propositionDifferential strategy , find the " distinguishing factor " that makes the difference , a difference that defines or decides to purchase and through which the proposed value.Feedback from customers All this serves only know what you think you actually decide to buy the product or service.

The force value is measured by the following elements: a. It forces the value depends on the attractiveness of your proposal and Exclusive b. Cost depends on the strength of perceived exertion "Mental " and "Material

3.- How do we measure the strength of a VP?c ."Acceptance " implies understanding and trust. In other words , your proposal will enjoy greater acceptance in the extent credible" -inequvoca- , and " credible" without leaving any doubt about its veracity.

This well developed and connected by points :

a. Explain how the product or service solve problems or help clients improve their current situation.b . It provides concrete benefits.c . Explain the ideal client should choose you because your product or service and not the competition.4.- What makes VP valuable both for service products?

5.-Who needs a VP?All people need a value proposition to make a wise decision in every thing we do every day.

A "good" product or service, a process of sale and efficient relationship and successful operations, will never be enough in a competitive market if you don't have a real offer of value, a clear and verifiable reason why customers prefer me to me.

BUSINESS MODEL GENERATIONA value proposition creates value for a Customer Segment through a distinct mix of elements catering to that segments needs.

Values may be quantitative (price, speed of service) or qualitative (design, customer experience).

SummaryYour value proposition must

Be based on what the customer perceives will add valueThe firms value chain must be specifically tailored to deliver the value propositionActivities that a firm performs in order to deliver something of value (product or service)It must be based on truth, not marketing spinMust address a specific customer segmentIt most cases will address relative price

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