valuing non-financial performance

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    Valuing non-financialperformance

    John Swannick

    Executive Director

    EABIS

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    ar e va ue

    Source: Accenture 2004

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    Brand and asset value

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    .....and increasing volatility?

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    E l

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    A three-year study across 40 global companiesA 12-month study across 50 global companies

    Employee engagement

    Source: ISR-Towers Perrin

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    Top Ten Global Engagement Drivers

    Top 10 Engagement Drivers (2007)1. Senior management interest in employee well-being

    2. Opportunities to improve skills and capabilities

    3. Organization's reputation for social responsibility

    4. Input into decision-making

    5. Organization quickly resolves customer concerns

    6. Setting high personal standards

    7. Career advancement opportunities

    8. Challenging work assignments that broaden skills

    9. Good relationship with supervisor

    10. Organization encourages innovative thinking

    Source: Towers Perrin 2007 Workforce Study Global

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    Engagement key drivers by sector(ISR survey 2006)

    EmployeeEngagement

    SupportiveCulture

    Social

    Responsibility& Image

    CompetitivePosition

    Leadership

    My Job

    OrganisationalResponsibility

    My Job

    CorporateResponsibility

    & Integrity

    Leadership

    Imageand CorporateSustainability

    My Work

    CustomerFocus

    Chemicals FMCG Pharmaceuticals Logistics

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    Th I tit t f B i Ethi D Ethi P h

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    The Institute of Business Ethics Does Ethics Pay research

    showed a relationship between NFP and p/e ratios. In thiscase, ethical performance and p/e ratio stability ( strongoutperformance).

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    The blockages

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    The blockages

    V l i fi i l f

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    Valuing non-financial performance:

    the collaborative ventureCompany

    performanceMeasurement

    Management

    Integration

    Investorvalue

    Core drivers

    Materiality

    Regulatory

    InfluenceESG Disclosure

    Investor salience

    Th j t

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    The company project

    Strategy

    What is the company strategy? How does NFP support the strategy? How should NFP support the strategy?

    Management

    Who manages NFP? How is it managed?

    What are the performance improvement processes?

    Results

    What are the companys Key Performance Indicators?

    How does NFP relate to the company Key Performance Indicators?

    How can NFP drive performance improvement?

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    MaturityCoherence in

    measurement ANDmanagement ofnon-financialperformance

    IntegrationDeliveringperformanceimprovement throughcore managementprocesses

    StrategicResults linked to corebusiness strategy andKEY Performance

    Indicators

    The desired flightpath?

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    Phase 1: initial conversations

    16 companies

    10 different sectors

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    Employees Satisfaction Engagement

    Customers Satisfaction Advocacy

    Public OpinionReputation

    tracking

    Common core areas: perception indicators

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    Emissions Waste

    Resource useEnvironment

    R&D investment as % of revenue New productsInnovation

    Code of ethics/conduct

    Code implementation & KPIs

    Corporate

    Governance

    Common performance indicators

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    Total shareholder returns

    Earnings per share

    Revenue

    EBITDA Free Cash Flow

    CAPEX

    Net assets

    KEYKPIs

    The big challenge

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    Convergence

    Working group of asset managers Comparison of quantitative and qualitative analysis of non-financial drivers of

    financial performance Identify long list of core non-financial drivers

    Consensus

    Test long list with wide group of asset managers Quantitative assessment of materiality

    Identify short list of superfactors

    Validation

    Test superfactors with asset owners Promote results to mainstream investors

    Investor Value