Valvoline™ Express Care™

Bold image,premium products and

on-site business advice

The Express Care program offers a premium retail image and the strength of the Valvoline™ brand to the professional

quick lube operator. But there’s much more “under the hood” with the Express Care program. When you sign up

as an Express Care operator, you also get access to an Express Care advisor who will come on-site to

coach you and your team to increased profitability. The advisor reviews your performance,

measures it against industry benchmarks, and then helps you establish short-term goals

that will grow your profitability. They help you select from Express Care’s menu

of marketing and training tools to provide a tailored solution that

achieves your goals.

Improve Your Opportunity For Success

To distinguish your store from the competition, you need the custom, premium look

that the Express Care program brings. With attractive graphics and a nationwide

presence, the Express Care branding will improve the appearance of your business

and help strengthen your position as a trusted provider of premium preventive

maintenance products and services.

Impressive Image

The Express Care program offers an excellent profit opportunity with Valvoline’s premium

products. The Valvoline brand has been dedicated to the development of high performance

products for over 140 years – longer than any other oil company. In fact, Valvoline is the oldest

trademark in the petroleum industry.

Today, we are a leading innovator and worldwide supplier of automotive and industrial products

including lubricants, automotive chemicals, filters, antifreeze and appearance products.

Valvoline Premium Products

“Valvoline’s imaging and support are the best.”

Terrance Elder, Express Care operator

Your Own Express Care AdvisorEvery once in a while, you need a little help from someone who knows your business. That’s why the Express Care program offers

you the expertise of an Express Care advisor – experienced professionals with an average of 14 years of quick lube experience.

Your advisor comes armed with our MAXIMIZE! ToolBox to help you increase gross profit by:

Our advisors and the MAXIMIZE! program were cultivated in Valvoline’s process-driven quick lube culture and are unique in the industry. We are convinced they are the right tool for the job!

• Analyzingyourperformanceinpremiummixandservicepenetration.

• Providinginsightintoyourbusinessusingindustrybenchmarks.

• Identifyingspecificopportunitiesfortoplinesalesandimprovedgrossprofit.

• Developingspecificandachievablequarterlygoals.

• Selectingfromourmenuofmarketingandtrainingprogramstocustomizeanactionplan.

• Followinguptoensurethoseactionplanstobecomereality.

“Express Care is a true business partner focused on my success.”

Wes Bank, Express Care operator

“Express Care gives us the flexibility we need to compete.”

Greg Strawhun, Express Care operator

Express Care marketing programs are designed to help you increase your ticket average, attract

new customers and improve customer retention. We have excellent consumer promotions

designed to drive customer retention and product up-sell. This proven program targets the

products and services that provide the most opportunity to enhance your profitability.

But our marketing doesn’t stop there – you’ll also get access to attractive merchandising

materials (including menu boards, wall graphics and curb signs), online marketing, and reminder

mail. And we’ll include your quick lubes on Express Care’s online store locator at Valvoline.com

and ExpressCare.com.

Customizable Marketing Programs

“With Valvoline I have an open line of communication.”

Earl Erdman, Express Care operator

Training Support for Your EmployeesWell-trained employees deliver better customer service, more

repeat business, and better revenue per car. That’s why we

developed Express Care University, a state-of-the-art online

training system that helps your employees gain product

knowledge, customer service skills, and management expertise.

Employees learn at their own pace and take courses designed

specifically for their role.

Express Care University offers more than 45 courses, all

available 24/7, with many courses available in both English

andSpanish.Employeescanevenearnacertificationpatch,

diploma and Valvoline apparel upon completion of coursework

in Express Care University.

Our program helps you:

•Trackyouremployees’progress

•Improvetheirskilllevelsandboosttheirconfidence

•Improvecustomersatisfaction

•Reduceclaims

EC-631 ©, 2013, Ashland Printed in U.S.A. 9/13 ™ Trademark, Ashland or its subsidiaries, registered in various countries

Valvoline Express Care 3499 Blazer Parkway Lexington, Kentucky 40509

www.ExpressCare.com(800) 211-8778

Learn More.Owning and operating 260 quick lubes gives the Valvoline family of brands unmatched expertise in the fast oil change business. We have proven we understand what it takes to build car counts and improve average ticket, all while maintaining a high level of customer satisfaction. Visit www.ExpressCare.com or call (800) 211-8778.

Proven. Simple. Trusted. That’s Valvoline™.